Results 291 to 300 of about 1,572,899 (348)
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Sustainable Tourism Marketing Strategy
Sustainable Tourism, 2019The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination. It defines tourism destinations; characterizes the principles of sustainable tourism development and its role in competitiveness of the ...
Alžbeta Kiráľová
semanticscholar +1 more source
Journal of Travel & Tourism Marketing
This study explores the impact of green marketing tools (green advertising and eco-labelling) and green motives on green purchase intention, subsequently enhancing green satisfaction and WOM, with brand experience as a moderator.
Umair Akram +4 more
semanticscholar +1 more source
This study explores the impact of green marketing tools (green advertising and eco-labelling) and green motives on green purchase intention, subsequently enhancing green satisfaction and WOM, with brand experience as a moderator.
Umair Akram +4 more
semanticscholar +1 more source
2017
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of ...
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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of ...
openaire +1 more source
VR the world: Experimenting with emotion and presence for tourism marketing
Journal of Hospitality and Tourism Management, 2021Ryan Yung, C. Khoo-Lattimore, L. Potter
semanticscholar +1 more source
2020
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
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With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
openaire +1 more source
Marketing Tourism Destinations
2021This chapter discusses explores the key issues in the marketing of tourism destinations. The chapter begins with a discussion on why the concept of destination marketing is more complicated than the marketing of individual tourism product offerings. Next, the role of destination marketing organisations (DMOs) and discuss the challenges they face is ...
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Mountains are a famous tourist destination because of its breathtaking scenery, extensive cultural history, and diverse ecosystems. Mountain tourism is a popular location for tourists who are searching for both relaxation and excitement. As a result of the fact that they combine the allure of nature with the illustrious history and ongoing interest of ...
Shuvasree Banerjee, Pankaj Kumar Tyagi
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Shuvasree Banerjee, Pankaj Kumar Tyagi
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Tourism Management, 1995
Abstract The role of Information Technology (IT) and new media in tourism marketing is a hot topic of discussion among professionals worldwide. The IT and New Media seminar held in London on 9 November 1994 addressed the opportunities that IT could provide for Britain's tourism industry as well as the implications for public sector policy makers ...
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Abstract The role of Information Technology (IT) and new media in tourism marketing is a hot topic of discussion among professionals worldwide. The IT and New Media seminar held in London on 9 November 1994 addressed the opportunities that IT could provide for Britain's tourism industry as well as the implications for public sector policy makers ...
openaire +1 more source
Pandemics, tourism and global change: a rapid assessment of COVID-19
Journal of Sustainable Tourism, 2021, Daniel J Scott, Colin Michael Hall
exaly