Results 201 to 210 of about 35,758 (314)

Tourist satisfaction as a mediator between event quality and economic outcomes: evidence from a Silk Road heritage destination. [PDF]

Front Sports Act Living
Omonova N, Juraev A, Makhmudova N, Isokova G, Hamroyeva S, Shodieva M, Davronov IO, Kadirova S, Farmanov E.   +8 more
europepmc   +1 more source

MODERN FORMS OF TOURISM AND MECHANISMS OF THEIR PROMOTION

This article expresses an opinion on the mechanisms of attracting the attention of the countries of the world, increasing the image of the state, as well as promoting tourism by increasing media materials related to tourism in printed publications.
openaire   +2 more sources

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Tourism Promotion

, 1977
Ali Zaki, G.A.Schmoll
core  

Emerging sports as public health infrastructure: policy transfer lessons from US pickleball to China. [PDF]

Front Public Health
Weidong Z, Wenqiang Z, Arif M.
europepmc   +1 more source

Does Carbon Label Design Affect Flight Choices and Trustworthiness?

Business Strategy and the Environment, EarlyView.
ABSTRACT Carbon emissions labels shown during flight booking may shift flight choices but also affect perceived trustworthiness of booking‐page information. This study tests how carbon label design influences flight choices, booking propensity and trustworthiness. In a preregistered online experiment (N = 939), participants completed a simulated flight
Henrik Wittwer, Nick von Felten, Andreas Wittmer   +2 more
wiley   +1 more source

Enhancing competitiveness in accommodation management: sustainability-led strategies for tourism and event destinations. [PDF]

Front Sports Act Living
Atoevna TS, Radjabov O, Davronov IO, Yuldashev K.   +3 more
europepmc   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

The Promotion of Rural Tourism in Korea and Other East Asia Countries: Policies and Implementation

Within a context of global trade liberalisation and constrained national budgets, agriculture in many countries has proved incapable of sustaining household livelihoods an d socio-economic development in rural areas.
Lee, Jae-Ouk, Thomson, Kenneth J.
core  

Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review. [PDF]

F1000Res
Tyagi PK, Aggarwal P, Tyagi P, Vasudevan A, Singh PK.   +4 more
europepmc   +1 more source