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Influencer Marketing in Rural Tourism: Enhancing Destination Image and Encouraging Homestay Choices. [PDF]
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Bulletin of the Karaganda university Economy series, 2023
Object: The purpose of this work is to identify the features of SMM tools and how to use them to promote tourism services in modern conditions.Methods: This study includes an analysis of the promotion of a number of travel companies through social media tools.Results: The article discusses SMM tools and methods of their application for the promotion of
M.N. Abduova +2 more
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Object: The purpose of this work is to identify the features of SMM tools and how to use them to promote tourism services in modern conditions.Methods: This study includes an analysis of the promotion of a number of travel companies through social media tools.Results: The article discusses SMM tools and methods of their application for the promotion of
M.N. Abduova +2 more
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Air access liberalization, marketing promotion and tourism development
International Journal of Tourism Research, 2019 This paper in the first place attempts to assess the impact of air access liberalization on tourism development for Mauritius and secondly goes on to analyse the dual impact of the interplay between air access liberalization and marketing promotion ...
Boopen Seetanah +2 more
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Promoting tourism on the internet
Tourism Management, 1997This research note presents the lessons learnt from the development of a prototype tourist information service developed for a tourist board using the world-wide web. The lessons discussed fall into three main categories, namely: page design; managerial issues; and information content. Finally conclusions are drawn and suggestions made for further work.
J.R.P. Hanna, R.J. Millar
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2019
This chapter defines tourism promotion materials and describes the various media of tourism promotion, particularly the Internet. The discussion then narrows down to the language of tourism promotion which is used by these media to achieve the ultimate objective of persuading potential tourists.
M. Zain Sulaiman, Rita Wilson
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This chapter defines tourism promotion materials and describes the various media of tourism promotion, particularly the Internet. The discussion then narrows down to the language of tourism promotion which is used by these media to achieve the ultimate objective of persuading potential tourists.
M. Zain Sulaiman, Rita Wilson
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Tourism Recreation Research, 1992
(1992). On Promoting Youth Tourism. Tourism Recreation Research: Vol. 17, No. 1, pp. 68-70.
Amr Abdel-Ghaffar +4 more
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(1992). On Promoting Youth Tourism. Tourism Recreation Research: Vol. 17, No. 1, pp. 68-70.
Amr Abdel-Ghaffar +4 more
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Journal of Travel & Tourism Marketing, 2002
Abstract Tourism‐based research of advertising text has contributed significantly to our understanding of advertising rhetoric. However, the primary thrust of this effort has been directed toward the semantic components of advertising messages, such as word meanings and illation, rather than the syntactical nature of the language itself (e.g., active ...
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Abstract Tourism‐based research of advertising text has contributed significantly to our understanding of advertising rhetoric. However, the primary thrust of this effort has been directed toward the semantic components of advertising messages, such as word meanings and illation, rather than the syntactical nature of the language itself (e.g., active ...
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Literary Tourism as a Good Practice to Promote Inland Tourism
2022This study is carried out within the scope of the topic “innovative projects and good practices in inland tourism,” and it will present the case of the Portuguese project Eça de Queiroz Foundation. The Eça de Queiroz Foundation was founded in 1990 on some of the properties left by the 19th-century Portuguese writer, Eça de Queiroz: the Vila Nova farm ...
Anabela Sardo, Rita Arala Chaves
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