Results 191 to 200 of about 41,534 (269)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Social media marketing and digital influence for visitor flow management in sustainable heritage tourism. [PDF]

Sci Rep
Shen C.
europepmc   +1 more source

Does Carbon Label Design Affect Flight Choices and Trustworthiness?

Business Strategy and the Environment, EarlyView.
ABSTRACT Carbon emissions labels shown during flight booking may shift flight choices but also affect perceived trustworthiness of booking‐page information. This study tests how carbon label design influences flight choices, booking propensity and trustworthiness. In a preregistered online experiment (N = 939), participants completed a simulated flight
Henrik Wittwer, Nick von Felten, Andreas Wittmer   +2 more
wiley   +1 more source

Valuing conservation and natural wealth: The blue economy of manta ray watching in the Maldives. [PDF]

PLoS One
Moloney HM, Rojas MIG, Rothe N, Armstrong AO, Ballard K, Barraud F, Hamdan F, Richardson AJ, Riyad EM, Sawers TJ, Townsend KA, Stevens GMW.   +11 more
europepmc   +1 more source

The Interlink Between Sustainable Entrepreneurship and Ethics: A Systematic Review and Critical Reflection of the Literature

Business Strategy and the Environment, EarlyView.
ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini, Devika Kannan, Kannan Govindan   +2 more
wiley   +1 more source

National-scale spatial modelling of dust storm pollution and vulnerability of tourism destinations and infrastructure. [PDF]

Sci Rep
Mahmoodi H, Nadizadeh Shorabeh S, Farhadi M, Rahimi M, Karimi Firozjaei M.   +4 more
europepmc   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

How does interactional justice differentiation influence tourists' revisit intention: the roles of tourism experience quality, tourist loyalty, and tourist tolerance. [PDF]

BMC Psychol
Yang H, Ying Y, Chen R.
europepmc   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

The impact of experience quality on revisit intention: The chain mediation effect of tourist satisfaction and place attachment. [PDF]

Medicine (Baltimore)
Yan Y, Ye Q, Zhu X, Dong J, Li T.
europepmc   +1 more source