Results 121 to 130 of about 125,272 (316)
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Repeat and first time visitation in an experience specific context: The Valley of the Giants Tree Top Walk. [PDF]
Communication with the public is a primary consideration in the design of natural area tourist attractions (Manfredo & Bright,1991; Roggenbuck, 1992; Vogt & Stewart, 1998).
Hughes, M., Morrison-Saunders, A.
core +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
From post-consumption experience evaluation to online generated content and intensification [PDF]
En el contexto de los museos, el presente trabajo analiza hasta qué punto la evaluación de la experiencia in situ (satisfacción y valor percibido) que realizan los visitantes refuerza sus comportamientos online a corto plazo (consultar y generar ...
Antón Martín, Carmen +3 more
core
Mapping and Innovating Business Models of Food Hubs in Short Food Supply Chains
ABSTRACT Short food supply chains (SFSCs) offer sustainable alternatives to conventional food systems (CFSCs) but require effective intermediaries to scale and remain competitive. Food Hubs (FHs) serve this role by enhancing SFSC efficiency and market reach while upholding community‐oriented values. However, limited research has examined how FHs design
Marije Renkema‐Singh +2 more
wiley +1 more source
KARAKTERISTIK DAN MOTIVASI WISATAWAN EKOWISATA DI BALI (STUDI KASUS DI JARINGAN EKOWISATA DESA)
This study discusses about tourist characteristic and motivation in Pelaga, Badung Regency, Sibetan, Karangasem Regency, and Tenganan, Karangasem Regency.
Wiwin Roy Jaya Saragih +2 more
doaj
Tourism is one of the emerging branches of the economy, playing an important role in the development of specific economies within local communities. In this context, the perspectives of exploiting historical monuments, seen as raw material in the tourism
Grigore Vasile Herman +6 more
doaj +1 more source
Travel Motivations of Spiritual Tourists
This article aims to identify the motivations that lead tourists to spiritual trips and to determine the differences between the motivations of Turkish tourists living in Turkey for traveling to spiritual sites in Turkey and the travel motivations of tourists from different cultures living in other countries.
openaire +1 more source
Touristic Motivation and Lifestyles of Hungarian Domestic Tourists Correlation Study
Motivations are closely interwoven with personality theories. According to researchers the object of motivation theory is primarily to describe what is common in people, whereas lifestyle theories highlight the individual differences among people. Tourism travel decisions constitute a special type of consumer decisions in which case the tourist has to ...
openaire +3 more sources
ABSTRACT In general, consumers show a growing interest in business activities that go beyond the strictly economic, such as environmental and social initiatives. Thus, implementing Corporate Social Responsibility (CSR) practices in companies has gained relevance in recent years. This study analyzed how the perception of CSR affects consumer attitude in
Francisco Javier Blanco‐Encomienda +3 more
wiley +1 more source

