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Tourist motivation an appraisal
Annals of Tourism Research, 1981Abstract Dann, Graham M. S., Tourist Motivation: An Appraisal. Annals of Tourism Research 1981, VIII(2):187–219. Tourist motivation has been treated in a number of ways by researchers. This essay surveys the recent literature and highlights seven different, though sometimes interdependent, uses of the expression.
Graham M S Dann
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Abstract The development of a self-report scale to measure leisure travel motivation is described. Under increasingly competitive conditions, effective tourism marketing is impossible without an understanding of consumers' motivations. Unfortunately, motivation is one of the least researched areas of tourism, both conceptually and empirically.
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