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The Strategies of Realization Tourist Product
2012For realization of every aim is necessary special strategy. If we are looking realization of product as an aim, than for its own realization is necessary to use adequately strategy for realization. If we consider that modern companies as existential problem shows possibility of sailing its own products and services and its payment, the same problem ...
Ubavic, Predrag, Ubavic, Predrag
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The Involvement of Tourist Products Consumers
SSRN Electronic Journal, 2010The behaviour of tourist products consumers represents a major preoccupation of the marketing specialists. The main variable that determines the choice of tourist destinations is motivation. The involvement emphasizes the difference of interest and motivation, that the potential consumer manifests. The marketing practitioners must take into account the
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INTEGRATION PROSPECTS OF THE RURAL TOURIST PRODUCT ON THE EUROPEAN TOURISTIC MARKET [PDF]
The rural touristic offer is in fact identified with the rural touristic product, which at present is in ever greater demand on the touristic market. Detailed preparation activities of this type of offers, at all levels, can be turned into practice only by means of a functional, local and global management in conditions of observing lasting development
Rodica Manuela Gogonea +1 more
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Sustainable gastronomy as a tourist product
2003This chapter presents the initial results of a collective case study involving gastronomic events planned to exploit gastronomy as a tourist product. Developed with the innovative conceptual framework of trans-disciplinary gastronomy studies, the work is divided in two parts.
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A Destination as a Tourist Product
2007A destination as a tourist product mainly satisfies the requirements of tourist demand. Consequently, the maximum care should be taken about its development and its positioning. To this effect marketing and destination management play an obligatory role.
Berc Radišić, Branka, Pavia, Nadia
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DISTINCTIVE CHARACTERISTICS AND DIFFERENT ASPECTS BETWEEN TOURIST SERVICES AND TOURIST PRODUCTS
This article describes the specific features and differences between tourist services and tourist productsIn recent years, in our country, the impact on the development of services, in particular, the conditions of tourist hotels and catering services, has been highlighted.openaire +1 more source
Branding strategy for specialized tourist product
Advances in management, 2014Branding strategy is very complex on the field of specialized tourist products. Each specialized tourist brand need to be more differentiated on the global market. Applying of the branding concepts to the touristic business could be different from product to product.
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International Journal of Tourism and Hospitality Research, 2016
Zeng Na, Seohee Chang
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Zeng Na, Seohee Chang
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Destination image and tourist behavioural intentions: A meta-analysis
Tourism Management, 2020Mona Afshardoost +1 more
exaly

