Results 111 to 120 of about 14,550 (309)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano   +3 more
wiley   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

The Effect of Services Quality on Tourist Satisfaction and Tourist Loyalty [PDF]

open access: yesAdvances in Economics, Business and Management Research, 2021
null Irwan   +3 more
openaire   +1 more source

ANALYSING THE HOLIDAY PATTERN AND TRAVEL DEMAND OF REPEAT TRAVELLERS: THE CASE OF PENANG [PDF]

open access: yes
The purpose of this paper is to analyse the travel characteristics as well as tourism attributes that are perceived as important amid repeat travellers in Penang, paying attention on comparison between first time and repeat travellers among international
Saiful Bahri Mohd Kamal, Melinda Yunos
core  

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham   +2 more
wiley   +1 more source

Analysing International Sports Fan Motivations and Constraints: The Case of Japanese International Sports Fan Tourists and Rugby World Cup Fan Tourists

open access: yes, 2013
The scale of professional sports leagues and mega sports events has expanded recently. Many sports fans travel to foreign countries to watch international events featuring the world’s top athletes or players.
Nishio, Tatsuru
core  

HILL STATION TOURIST SATISFACTION IN UDHAGAMANDALAM

open access: yes, 2017
The present study is undertaken to explore the satisfaction of tourist to visiting Udhagamandalam. The objective of this study was to offer an integrated approach to understanding tourist satisfaction by examining the causal relationships among the ...
Dr. B. Mythili, K. Jayaprakash
core   +1 more source

Self‐Transcendence and Self‐Enhancement Values as Drivers of Eco‐Travel Behavior. Implications for Business Strategies for Eco‐Tourism Sector

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Ecotourism encourages environmentally friendly travel; however, little is known about the underlying value systems influencing travelers' choices and actions. This study uses a mixed‐method methodology that combines post hoc qualitative analysis with a large‐scale quantitative survey to examine the influence of multiple value dimensions on ...
Yuemeng Ge   +4 more
wiley   +1 more source

Home - About - Disclaimer - Privacy