Results 221 to 230 of about 36,225 (280)

Tourists’ travel intention: revisiting the TPB model with age and perceived risk as moderator and attitude as mediator

Tourism Review, 2022
Purpose This study aims to understand tourists’ travel intention during the COVID-19 pandemic by using the theory of planned behavior (TPB) with additional causal links and moderators.
Shih-Shuo Yeh, Tzung-Cheng Huan
exaly   +2 more sources

Revenge buying after the lockdown: Based on the SOR framework and TPB model

Journal of Retailing and Consumer Services, 2023
With the end of the pandemic and the lifting of the lockdown, the consumer market experienced revenge buying. The purpose of this study is to investigate the causes of revenge buying using the stimulus-organ-response (SOR) framework and the theory of ...
Yanfeng Liu, Lanhui Cai, Xueqin Wang
exaly   +2 more sources

An SOFC anode model using TPB-based kinetics

International Journal of Hydrogen Energy, 2020
Fundamental studies focusing on the electrode kinetics are essential in understanding the fuel cell operation and optimizing the electrode designs. In this study, we determined the triple-phase boundary (TPB)-based kinetics of hydrogen electrochemical ...
Asif Nadeem Tabish, H C Patel, J N Stam   +2 more
exaly   +2 more sources

The mountains are calling! An extended TPB model for understanding metropolitan residents' intentions to visit nearby alpine destinations in summer

Tourism Management, 2019
This study investigated the suitability of an extended Theory of Planned Behaviour (TPB) to research the travel intention of metropolitan citizens to nearby destinations. The consideration of heat waves in this context is a novel approach.
Maria Juschten, Alexandra Jiricka-Pürrer, Reinhard Hössinger   +2 more
exaly   +2 more sources

Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust

Journal of Hospitality and Tourism Insights, 2022
PurposeThis study used an integrated framework that incorporates the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991) and trust to examine factors that mainly influence consumers' intention towards the ...
Sujood, Naseem Bano, Samiha Siddiqui
semanticscholar   +1 more source

An integrated approach of TAM and TPB with financial literacy and perceived risk for influence on online trading intention

Digital Policy Regulation and Governance, 2023
Purpose This paper aims to propose a decision-making framework by investigating the impact of perceived risk and computer self-efficacy on the intention to use online stock trading.
R. Raut, Santosh Kumar
semanticscholar   +1 more source

Revenge tourism after the lockdown: based on the SOR framework and extended TPB model

Journal of Travel & Tourism Marketing, 2023
Revenge tourism has driven rapid recovery in the tourism industry. To explore its influencing factors and mechanisms, this study adopts a comprehensive theoretical framework combining the SOR framework and extended TPB model.
Shanshan Zhao, Yanfeng Liu
semanticscholar   +1 more source

A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors

Journal of International Consumer Marketing, 2022
Ajzen’s “theory of planned behaviour” (TPB) is being widely used across different contexts in predicting consumers’ behavioral patterns toward green energy use for the last decade.
G. Kumar, J. Nayak
semanticscholar   +1 more source

Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB

Journal of Travel & Tourism Marketing, 2021
This study merged the technology acceptance model (TAM) with the theory of planned behavior (TPB) to examine how to form behavioral intentions in the context of drone food delivery services.
J. Choe, J. Kim, Jinsoo Hwang
semanticscholar   +1 more source