Results 201 to 210 of about 15,730 (262)

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le   +3 more
wiley   +1 more source

Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research investigates how time perspective influences sustainable consumption among older consumers, a rapidly growing demographic. Across five studies, we find that older consumers are generally less likely than younger consumers to engage in sustainable consumption, largely because they adopt a shorter time perspective (Study 1 ...
Alessandro M. Peluso   +4 more
wiley   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

Green and resilient hotel operations through mega-event legacies. [PDF]

open access: yesFront Sports Act Living
Sarvinoz Atoevna T   +2 more
europepmc   +1 more source

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