Results 241 to 250 of about 30,001 (310)

Surprise Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim, Weng Marc Lim, Park Thaichon   +2 more
wiley   +1 more source

Vulnerability analysis of the economic-social-ecological complex system of Island tourism destinations. [PDF]

PLoS One
Zhang M, Zhou Y, Sang S.
europepmc   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

Psychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst, Nina Krey, Graeme McLean, Heiner Evanschitzky   +3 more
wiley   +1 more source

Assessing the Macroeconomic Determinants of International Tourist Arrival in India: An ARDL Bounds Testing Approach. [PDF]

F1000Res
Singh AK, Oyelakin IO, Kushwah RS, Bharti S, Paatlan S, Mahusain MA, Alturki KH, Singh AK.   +7 more
europepmc   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Predicting tourism growth in Saudi Arabia with machine learning models for vision 2030 perspective. [PDF]

Sci Rep
Alsulami AG, Alharbi A, Khan UA, Al-Hejri AM, Alshamrani SS, Almotiri J.   +5 more
europepmc   +1 more source

Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective

Psychology &Marketing, EarlyView.
ABSTRACT This research investigates how time perspective influences sustainable consumption among older consumers, a rapidly growing demographic. Across five studies, we find that older consumers are generally less likely than younger consumers to engage in sustainable consumption, largely because they adopt a shorter time perspective (Study 1 ...
Alessandro M. Peluso, Yeonjin Sung, Cesare Amatulli, Gianluigi Guido, Carolyn Yoon   +4 more
wiley   +1 more source

<i>Nannizziopsis pluriseptata</i>-Associated Skin Lesions in a Shingleback Skink (<i>Tiliqua rugosa</i>) and Spiny-Tailed Skinks (<i>Egernia depressa</i>) in Australia. [PDF]

Vet Sci
Palma Jauregui VA, Shaw S, Schader J, Butcher RG, Clark R, Hyndman TH, Gonzalez-Astudillo V.   +6 more
europepmc   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

Psychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

The impact of destination security threats on tourist intentions through perceived credibility and celebrity influence with a three-way moderation approach. [PDF]

Sci Rep
Huang X, Ahmad W, Shahbaz M, Asif M, Fatima N.   +4 more
europepmc   +1 more source