Results 271 to 280 of about 135,890 (304)

Marketing and Trademark Protection

Institute for Legal Studies Chonnam National University, 2020
openaire   +1 more source

Protecting Non-Traditional Trademarks in China

2018
Abstract Drawing on a series of cases that Hermès has litigated in China, the chapter discusses how transnational companies should tap into the potential of non-traditional trademarks to promote their businesses in China. Section I of the chapter provides an overview of the most important requirements for registering such trademarks in ...
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Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry

Research Policy, 2020
Shukhrat Nasirov
exaly  

The Strategic Effects of Trademark Protection

Review of Financial Studies, 2020
Davidson Heath, Christopher Mace
exaly  

Intelligent trademark recognition and similarity analysis using a two-stage transfer learning approach

Advanced Engineering Informatics, 2022
Charles V Trappey
exaly  

Trademark, privacy and data protection

2023
Tianxiang He, Qingchuan Xie
openaire   +1 more source

Powder Coating Protects Trademarks

JOT-International Surface Technology, 2012
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Features of trademark rights protection

Современные тенденции развития частного права, исполнительного производства и способов юридической защиты. материалы VIII всероссийской научно-практической конференции, 2022
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§ 14 Trademark Protection

2016
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Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Journal of Marketing, 2018
BÜLENT MENGÜÇ, Alina Sorescu, Mark B Houston   +2 more
exaly