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Examining the extent of trademark squatting of NBA athlete names in China
European Sport Management Quarterly, 2021The development of effective brand protection strategies requires an understanding of the potential threats that brands face from illegal actions.
Xindan Liu +2 more
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Trademark Governance Reform: A Cost-Filter Approach to Curb Malicious Trademark Squatting
Abstract Trademark squatting has become a persistent governance challenge in China and many emerging markets. Traditional regulatory responses—tightening examination standards, increasing penalties, and promoting public awareness—have produced limited structural impact because they attempt to correct human judgment errors or reshape social norms at ...openaire +1 more source