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THE IMPACT OF SOCIAL MEDIA ON TRADITIONAL MASS MEDIA

"Scientific notes of V. I. Vernadsky Taurida National University", Series: "Philology. Journalism"
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Traditional media

Health technology directions, 2018
Traditional folk media (such as folk theater, dance and textile arts) offer health program managers a potentially powerful method of reaching rural villagers.
A. Grant
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Social Media, Traditional Media, and Music Sales.

MIS Q., 2014
Motivated by the growing importance of social media, this paper examines the relationship between new media, old media, and sales in the context of the music industry. In particular, we study the interplay between blog buzz, radio play, and music sales at both the album and song levels of analysis.
Sanjeev Dewan, Jui Ramaprasad
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Traditional media

Marketing/Communications, 2020
Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd   +3 more
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Coordinating traditional media advertising and online advertising in brand marketing

Production and operations management, 2023
Researchers in the marketing and operations management literature have investigated the issue of making optimal media planning decisions for advertising.
A. Kim, S. Balachander
semanticscholar   +1 more source