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Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products

open access: yesJournal of Forecasting, EarlyView.
ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu   +3 more
wiley   +1 more source

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