Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Spiritual well-being and mental health in Chinese college students: validation of the revised SHALOM. [PDF]
Kuang X +5 more
europepmc +1 more source
ABSTRACT In an increasingly volatile global job market, students’ career development is shaped by both personal capacities and structural barriers. This study examined how academic marginalization—particularly related to educational background—influences the mental well‐being of South Korean college students, with attention to the mediating roles of ...
Eunjin Han
wiley +1 more source
The inverted F‐type ZnWO4/In2S3 heterojunction enables efficient charge separation and retention of strong oxidative capability through interfacial electric field regulation, leading to non‐toxic degradation of contaminants for sustainable water treatment.
Yanxian Jin +9 more
wiley +1 more source
Training well-rounded healthcare professionals through developing religious/spiritual competencies: a grounded theory study in Iran. [PDF]
Heidari A, Abbaspour A, Heidari M.
europepmc +1 more source
High‐Energy‐Density Redox Flow Batteries: Mechanisms, Design Strategies, and Recent Progress
ABSTRACT The inherent intermittency of energy sources such as solar and wind power hinders the transition to renewable energy, necessitating advanced energy storage solutions. Enhancing energy density is crucial for lowering system costs and enabling large‐scale deployment.
Xiaolian Zhao +8 more
wiley +1 more source
Comfort and Person-Centered Care: Adaptation and Validation of the Colcaba-32 Scale in the Context of Emergency Services. [PDF]
Marques MDC +6 more
europepmc +1 more source
National Identity Meaning and Attitudes Toward War, Peace, and the Future of Ukraine
ABSTRACT The link between attitudes and social identity is complex, influencing perceptions, motivations, and actions. Social psychological research mainly focused on the role of attitude in identity formation, particularly in the contexts of social movements and collective action.
Karina V. Korostelina +6 more
wiley +1 more source
Children's personal values and their behavior in the classroom in the early elementary school years: mapping longitudinal trajectories. [PDF]
Scholz-Kuhn R +5 more
europepmc +1 more source
Mapping the US Bridgebuilding Field: Situating Organizations in the Ecosystem of Social Change
ABSTRACT This article explores the ecosystem of bridge‐building initiatives in the United States. Drawing on an original database of 223 organizations, interviews with 7 staff across 6 organizations, and a literature review related to bridge‐building, polarization, and collective action, we first describe the range of existing initiatives and their ...
Gabrielle Mathews, Karen Ross
wiley +1 more source

