Results 61 to 70 of about 261 (160)

Integrating Value for the Consumer and Society: A New Conceptual Orientation for Strategic Marketing

open access: yesBusiness Strategy &Development, Volume 9, Issue 1, March 2026.
ABSTRACT This study explores the evolving role of strategic marketing orientations in addressing contemporary societal challenges. While traditional orientations focus primarily on consumer needs or firm‐centric objectives, emerging pressures for sustainability and social responsibility demand a broader conceptualization of value orientation.
Aloisio Henrique Mazzarolo   +2 more
wiley   +1 more source

Redirecting a Fungal Quercetin 2,3‐Dioxygenase Toward Artificial Flavonols

open access: yesChemCatChem, Volume 18, Issue 6, 27 March 2026.
A novel quercetin 2,3‐dioxygenase was engineered to reshape its substrate‐binding cavity and redirect its specificity toward artificial flavonols. One variant with a larger substrate‐binding cavity exhibited 20‐ to 1750‐fold higher activity toward bulky flavonols with phenyl‐based substitutions at position C‐8.
Michael Kotik   +9 more
wiley   +1 more source

Wearable Data‐Driven Transformer Model for Physical Load Assessment in Badminton Training

open access: yesEngineering Reports, Volume 8, Issue 3, March 2026.
Through multi‐dimensional data fusion and innovative network architecture, the management from data collection to physical fitness evaluation is realized. ABSTRACT This study focuses on capturing the physiological state and action characteristics of badminton players in the high‐intensity and fast‐changing sports scene.
Manling Sun
wiley   +1 more source

Engaging in cross‐disciplinary collaboration to enhance knowledge of historical design

open access: yesFamily and Consumer Sciences Research Journal, Volume 54, Issue 3, March 2026.
Abstract The purpose of this research was to understand students' experiences engaging in cross‐disciplinary object‐based learning activities. A cross‐disciplinary approach was employed to help students draw connections between clothing and residential housing styles to fill gaps in research within cross‐disciplinary contexts involving two family and ...
Dina Smith‐Glaviana   +2 more
wiley   +1 more source

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