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Are small travel agencies ready for digital marketing? Views of travel agency managers
Tourism Management, 2020Abstract Digital technology provides new communication and distribution channel for both consumers and suppliers of travel services. Internet enables the travel agencies to adopt digital marketing to attract, inform and serve the travellers. However, in developing countries, the adoption of internet and digital marketing is slow. This study therefore
Swati Sharma, Monica Chaudhary
exaly +2 more sources
2021
The whole world is going through an unprecedented health crisis, which has affected all sectors of global economy. In actual context, the tourism industry is particularly affected by COVID-19. In this context, the present chapter focuses on one specific subsector: travel agencies. These companies have not only stopped booking new trips, but also had to
Noelia Araújo Vila +2 more
openaire +1 more source
The whole world is going through an unprecedented health crisis, which has affected all sectors of global economy. In actual context, the tourism industry is particularly affected by COVID-19. In this context, the present chapter focuses on one specific subsector: travel agencies. These companies have not only stopped booking new trips, but also had to
Noelia Araújo Vila +2 more
openaire +1 more source
Travel Agencies’ External Integration
The 8th International Scientific Conference "Business and Management 2014", 2014Contingency theory is based on the effectiveness and efficiency of a certain company and is achieved only when an excellent adaptation is ensured among the structural organization of a company and its environmental conditions. The integrative aspect of an organizations operations is therefore an important aspect of functioning of each supply chain ...
Topolšek, Darja +2 more
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The Travel Agency Role in Emporiatrics
JAMA: The Journal of the American Medical Association, 1984To the Editor.— Traveler ignorance about health hazards associated with international travel is a major problem. 1-4 At least five readily identifiable groups have a role and a responsibility in protecting the health of Americans who travel abroad: physicians, health departments, travel agencies, commercial carriers, and the travelers themselves.
J M, Mann, J M, Montes
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