Results 21 to 30 of about 1,148,348 (290)

Study on the influence of Douyin short video marketing on camping travel intention [PDF]

open access: yesSHS Web of Conferences, 2023
In order to explore the impact of three dimensions of short video marketing (namely, influence, trust and bias) on camping tourism intention, this paper takes perceived usefulness and perceived ease of use as intermediary variables to build a theoretical
Zheng Zhiping, Lu Changtai, Zhao Weiyi
doaj   +1 more source

Antecedents of Space Traveler Behavioral Intention [PDF]

open access: yesJournal of Travel Research, 2019
This study extends the current knowledge of behavioral intention of space travelers based on motivation and risk antecedents of undertaking a space trip. Using cumulative prospect theory, we develop and test research models to investigate sufficient motivation and risk antecedents on behavioral intention, to explore complex combinations of above ...
Hossein G. T. Olya, Heesup Han
openaire   +2 more sources

Traveling in the time of risk: The impact of vaccination on Turkish travellers

open access: yesEuropean Journal of Tourism Research, 2022
Focusing on travel risk perception, behavioural intention, and travel behaviour, the study investigated the impact of COVID-19 vaccines on travellers and examined whether the vaccination will allow individuals to travel more psychologically.
Burçin Kırlar-Can, Mehmet Ertaş
doaj   +1 more source

Determinants of Consumers’ Intentions to Reduce Air Travel [PDF]

open access: yesJournal of Travel Research, 2023
Although consumer air travel reduction has important societal, economic, and environmental implications, knowledge about the determinants of consumers’ decisions to reduce air travel is sparse. Therefore, the present study develops and empirically tests a model of consumers’ intentions to reduce air travel.
Barbara Seegebarth   +3 more
openaire   +2 more sources

Do personal values and motivation affect women’s solo travel intentions in Taiwan?

open access: yesHumanities & Social Sciences Communications, 2023
Female solo travel is experiencing a global increase and specifically, gaining popularity in Asia. This study explores how personal values and female solo travel motivation affect travel behavior.
Yi-Man Teng, Kun-Shan Wu, Ying-Chieh Lee
doaj   +1 more source

Privacy or Security: Does It Matter for Continued Use Intention of Travel Applications?

open access: yes, 2021
Mobile applications (apps) critically affect travelers’ decision-making and shape their experiences. Grounded in the expectancy value approach, this study examines the relationships among expectation confirmation (usefulness, ubiquity, ease of use ...
Choi, Kijung   +3 more
core   +1 more source

Can “Live Streaming” Really Drive Visitors to the Destination? From the Aspect of “Social Presence”

open access: yesSAGE Open, 2021
The combination of live-streaming technology and tourism is an important development in the evolution of tourism experiences. Research on live-streaming tourism is becoming popular, but empirical studies on the relationship between live streaming and ...
Wenkun Zhang, Yanan Wang, Tao Zhang
doaj   +1 more source

Do constraint negotiation and self-construal affect solo travel intention? The case of Australia

open access: yes, 2021
Drawing on an Australian sample (n = 944), this study used PLS-SEM modeling approach to test the effect of motivations and constraints on solo travel intention by considering constraint negotiation. The study also examined the influence of self-construal
Yang, ECL, Nimri, R, Lai, MY
core   +1 more source

Health and environmental awareness as a catalyst for sustainable travel toward low-carbon intention among tourists’ wellness [PDF]

open access: yesGlobal Journal of Environmental Science and Management
BACKGROUND AND OBJECTIVES: Health consciousness has become an important factor in promoting sustainable travel behavior and encouraging low-carbon tourism among wellness tourists in Thailand.
W. Madhyamapurush
doaj   +1 more source

PERCEIVED TRAVEL RISK, CELEBRITY ENDORSEMENT, DESTINATION IMAGE, ATTITUDE AND RETURN VISIT INTENTION OF TOURISTS: DESCRIPTIVE ANALYSIS

open access: yes, 2023
: The purpose of this study is to provide an overview of perceived travel risk, celebrity endorsement, destination image, attitude, and intention to return tourists to Bali. The population of this study are domestic tourists who have visited Bali.
Putu Laksmita Dewi Rahmayanti   +3 more
core   +1 more source

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