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Basis for strategizing agri-food innovation:resultater fra baggrundsstudier og workshops [PDF]
, 2009 Rasmussen, Birgitte, Vedsmand, Tomas
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Exploration to Trends & Product development - A Framework to guide trend & consumer driven concept development [PDF]
, 2012 Juselius, Patrick
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Journal of Marketing Research, 2012
Trendspotting has become an important marketing intelligence tool for identifying and tracking general tendencies in consumer interest and behavior. Currently, trendspotting is done either qualitatively by trend hunters, who comb through everyday life in search of signs indicating major shifts in consumer needs and wants, or quantitatively by analysts,
Rex Yuxing Du, Wagner A. Kamakura
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Trendspotting has become an important marketing intelligence tool for identifying and tracking general tendencies in consumer interest and behavior. Currently, trendspotting is done either qualitatively by trend hunters, who comb through everyday life in search of signs indicating major shifts in consumer needs and wants, or quantitatively by analysts,
Rex Yuxing Du, Wagner A. Kamakura
openaire +1 more source
Trendspotting: betting strong but playing safe
Bioentrepreneur, 2006An analysis of recent trends in licensing and financing transactions that affect early- to mid-stage life sciences companies and their investors.
Marcia H, Anderegg +2 more
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Trendspotting: a shift in intellectual property focus
Bioentrepreneur, 2006An analysis of recent trends in intellectual property that impact early- to mid-stage life sciences companies and their investors.
Marcia H, Anderegg +2 more
openaire +2 more sources