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Club Health Dublin 2017: conference overview and highlights. [PDF]
, 2017 Morton, Sarah, O'Brien Green, Sioban
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Journal of Marketing Research, 2012
Trendspotting has become an important marketing intelligence tool for identifying and tracking general tendencies in consumer interest and behavior. Currently, trendspotting is done either qualitatively by trend hunters, who comb through everyday life in search of signs indicating major shifts in consumer needs and wants, or quantitatively by analysts,
Rex Yuxing Du, Wagner A. Kamakura
exaly +2 more sources
Trendspotting has become an important marketing intelligence tool for identifying and tracking general tendencies in consumer interest and behavior. Currently, trendspotting is done either qualitatively by trend hunters, who comb through everyday life in search of signs indicating major shifts in consumer needs and wants, or quantitatively by analysts,
Rex Yuxing Du, Wagner A. Kamakura
exaly +2 more sources
Trendspotting: betting strong but playing safe
Bioentrepreneur, 2006An analysis of recent trends in licensing and financing transactions that affect early- to mid-stage life sciences companies and their investors.
Marcia H, Anderegg +2 more
exaly +3 more sources