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Managing a Hotel's Image on TripAdvisor
Journal of Hospitality Marketing & Management, 2010User-generated content is rapidly gaining traction as an input into the consumer purchase decision making process. After examining the implications of the developing Web 2.0 phenomenon for travel businesses, this article focuses on TripAdvisor (http://www.tripadvisor.com), the largest online network of travel consumers.
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TripAdvisor and hotel consumer brand loyalty
Current Issues in Tourism, 2016Electronic Word-of-Mouth and Consumer Generated Media (CGM) have become important aspects of the hospitality and tourism marketing mix. This research looked at hotel reviews on the CGM review-site TripAdvisor to determine the influence loyalty to a hotel brand has upon postings.
Stephen W. Litvin, Kaitlyn M. Dowling
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Tripadvisor launches Tripadvisor Plus, touts growth and revenue opportunities
2021Tripadvisor has launched its subscription program, Tripadvisor Plus, last December starting at $99 a year with the opportunity to access multiple offers throughout the year. In addition to providing travelers with the best property packages, it also provides properties who sign up with the program higher visibility from competition on the platform.
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Advertising effectiveness in TripAdvisor: a neurophysiological study
European Marketing Academy (EMAC), 2020Conference: EMAC ...
Bigne, Enrique +3 more
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Contrasting Fake Reviews in TripAdvisor
2018Fake reviews are a concrete problem still affecting the reliability of systems like TripAdvisor, especially in the case of few reviews, thus in the first, most vulnerable, activity period of operators. In this work-in-progress paper, we present a model aimed to contrast this problem, based on a sort of normalization of scores given by users, to take ...
Buccafurri F +3 more
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Differences between TripAdvisor and Booking.com in branding co-creation
Journal of Business Research, 2021Flávio Gomes Borges Tiago, Paulo Rita
exaly
Why hoteliers can’t ignore TripAdvisor
2019TripAdvisor might be a bane to some hoteliers, but new research shows that the online review site has quite the economic impact in the travel space.
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Understanding Tourists’ Experiences at Local Markets in Phuket: An Analysis of TripAdvisor Reviews
Journal of Quality Assurance in Hospitality and Tourism, 2022Hongrui Zhu
exaly