Results 221 to 230 of about 23,552 (291)

The Influence of Incongruent Line Extensions on Choice of a Brand's Pre‐Existing Products: The Mediating Role of Curiosity

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson   +4 more
wiley   +1 more source

From Need to Deed: A Concrete Construal Account of Need‐Based Object Valuation

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Need‐based object valuation is when consumers place greater valuations on objects that fulfill their needs. Despite its pervasiveness as a consumer behavior phenomenon, the psychological drivers behind it are not fully understood. This research examines concrete construal level as one mechanism of need‐based object valuation.
Anthony Salerno   +3 more
wiley   +1 more source

Mild Hydrothermal Stabilization: An Innovative Technology for Improving Whole‐Grain Rice Quality in West Africa and Elsewhere

open access: yesCereal Chemistry, EarlyView.
ABSTRACT Background and Objectives Whole‐grain (brown) rice has superior nutritional quality but is prone to rancidity, primarily caused by endogenous lipases and oxidases. This study evaluated mild hydrothermal stabilization (MHS), comprising grain surface wetting, followed by short‐duration atmospheric‐pressure steaming, applied to two West African ...
Sali A. Ndindeng   +5 more
wiley   +1 more source

Single‐Screw Extrusion of Copra Meal and Distillers Dried Grains With Solubles at Varying Screw Speed and Moisture Content for Aquaculture Feed Applications

open access: yesCereal Chemistry, EarlyView.
ABSTRACT Background and Objectives Copra meal is a byproduct of the coconut oil extraction process and provides an inexpensive source of energy for livestock diets. Single‐screw extrusion was conducted to investigate the effects of varying proportions of copra meal and distillers dried grains with solubles (DDGS) and the corresponding processing ...
Jan Kathleen M. Punzalan   +1 more
wiley   +1 more source

The power of theory in the life sciences. [PDF]

open access: yesElife
Fine JL   +4 more
europepmc   +1 more source

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