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, 2017 Despite many demographic, behavioral, and technical features that should make it an appealing destination for social media marketers, the Tumblr platform has lagged in marketing adoption. This chapter discusses the site features that drive its potential, while also acknowledging the challenges that Tumblr presents.
Kristen Smirnov
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The Communication Review, 2022 This paper focuses on the American-centric, English-language dominance of Tumblr. It reviews current research on Tumblr culture, transcultural fandom, and linguistic differences in fandom to analyze the ways international fans engage and disengage with U.S.-centric Tumblr and fandom.
Arianna Bussoletti
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Young, 2015
I examine young people’s intimate relationships formed on Tumblr. Research has extensively documented how and why adults utilize online dating services to articulate relationships online; however, scholars of this phenomenon have largely overlooked the lived experiences of young people.
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I examine young people’s intimate relationships formed on Tumblr. Research has extensively documented how and why adults utilize online dating services to articulate relationships online; however, scholars of this phenomenon have largely overlooked the lived experiences of young people.
exaly +3 more sources
Measurement and Modeling of Tumblr Traffic
2021Tumblr is a popular microblogging platform that allows users to share content and interact with other users. This paper focuses on the measurement and modeling of Tumblr network traffic characteristics, since few studies have focused on Tumblr from this perspective.
Rachel McLean +2 more
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Proceedings of the 5th International Conference on Digital Health 2015, 2015
Eating disorders, such as anorexia nervosa are a major health concern affecting many young individuals. Given the extensive adoption of social media technologies in the anorexia affected demographic, we study behavioral characteristics of this population focusing on the social media Tumblr.
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Eating disorders, such as anorexia nervosa are a major health concern affecting many young individuals. Given the extensive adoption of social media technologies in the anorexia affected demographic, we study behavioral characteristics of this population focusing on the social media Tumblr.
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2017
This chapter focuses on fans' negotiative use of the visual microblogging site Tumblr, with special attention to the emerging aesthetic traditions that have evolved out of the friction between fan and interface. Fans use Tumblr in tandem with other sites, including Dreamwidth, Archive of Our Own, Twitter, YouTube, 8Tracks, DeviantArt, and many others ...
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This chapter focuses on fans' negotiative use of the visual microblogging site Tumblr, with special attention to the emerging aesthetic traditions that have evolved out of the friction between fan and interface. Fans use Tumblr in tandem with other sites, including Dreamwidth, Archive of Our Own, Twitter, YouTube, 8Tracks, DeviantArt, and many others ...
openaire +1 more source
Deconstructing Diffusion on Tumblr
Proceedings of the 2017 ACM on Web Science Conference, 2017Online social networks enable collectives of users to create and share content at scale. The diffusion of content through the network, and the resulting information cascades, are phenomena that have been widely investigated on various platforms, which facilitate information diffusion using diverse technical mechanisms, user interfaces and incentives ...
Nora Alrajebah +3 more
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Libraries and Tumblr: a quantitative analysis
Reference Services Review, 2015Purpose – This study aims to determine how Tumblr is being used by libraries and special collections/archives in the USA through quantitative analysis. Design/methodology/approach – Data on library Tumblr blogs were collected at three points during a one-year ...
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Tumblr fandoms, community & culture
Proceedings of the companion publication of the 17th ACM conference on Computer supported cooperative work & social computing, 2014A growing trend is the participation in online fandom communities through the support of the blogging platform Tumblr. We investigated Tumblr fandom users' motivations behind participating in fandoms, and how they interacted within the Tumblr community.
Serena Hillman +2 more
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