Results 51 to 60 of about 6,179 (216)
ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson +4 more
wiley +1 more source
CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism
ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley +1 more source
ABSTRACT Voluntary carbon offsetting programs (VCOPs) are available for airline passengers who want to take action and offset their scope 3 emissions. Yet, their uptake is very limited. In this study, we propose an integrated theoretical model involving the norm activation theory and protection motivation theory to understand airline passengers ...
Eric Tchouamou Njoya +4 more
wiley +1 more source
Safe and Sound: Is Safeness a Specific Affective Dimension Related to Eating Disorder Behaviors?
ABSTRACT Objective Safeness is a warm, soothing emotional state that is often experienced in the presence of close others. Safeness is thought to be distinct from other positive emotions or the absence of negative emotions and is shown to predict mental health variables over and above other emotions.
Ege Bicaker +3 more
wiley +1 more source
In the article it is written about kobyz found in a burial mound in Karakaba that is the valuable musical instrument of Turkic people of middle ages.
Alkuat KAZAKBAYEV
doaj +1 more source
Abstract Aims Inflammation plays a critical role in both the development and progression of heart failure (HF), which is a leading cause of morbidity and mortality worldwide. However, the causality between specific inflammation‐related proteins and HF risk remains unclear.
Xian‐Guan Zhu +9 more
wiley +1 more source
ABSTRACT This research examines how wrongdoers may use narration to ‘work through’ a transgression committed, towards self‐forgiveness and reconciliation. In Study 1 (N = 30), reflexive thematic analysis was used to identify narrative types observable in wrongdoers’ storying of a recent interpersonal transgression, informing our conceptual framework ...
Christiana Harous +2 more
wiley +1 more source
ABSTRACT A growing body of research demonstrates that purpose and meaning are significant to employee well‐being and organizational performance. Yet, increasing challenges in the workplace, including downsizing, layoffs, and job insecurity, can erode employees' sense of purpose and meaning.
Meera Alagaraja +2 more
wiley +1 more source
Bevacizumab added to systemic chemotherapy remains a cornerstone of metastatic colorectal cancer treatment, but its effectiveness is variable. Tumors can bypass the VEGF blockade by activating other pro‐angiogenic pathways, hampering the identification of predictive biomarkers.
Büsra Akay Hacan +9 more
wiley +1 more source
ON ISSUE TO THE COMPOSITION OF THE EARLIEST OIRATS
The article investigates the important historical problem that scientists are engaged in almost two centuries - the origin and composition of the Oirats. Recent discovered sources suggest the presence in the mid. XV - the mid.
Baatr Uchaevich Kitinov
doaj

