Results 111 to 120 of about 48,459 (262)

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Politics in TV Series and TV Series in Politics. Case Study of Turkish Historical TV Shows

Vestnik of Saint Petersburg University. Asian and African Studies
The phenomenon of rapidly growing international popularity of relatively new “Made in Turkey” brand, the TV series, is under the scope of interests of not only art or cinema critics but also journalists, sociologists as well as scholars in the fields of Turkic Studies, Cultural anthropology etc.
Ruben H. Melkonyan, Naira H. Poghosyan, Tatevik V. Hakobyan   +2 more
openaire   +1 more source

Bayesian Optimization of Solvent‐Free Thermal Amidation via Reactive Extrusion

Chemistry – A European Journal, EarlyView.
Thermal amidation between a carboxylic acid and an amine was successfully conducted in an extruder in the absence of solvent, coupling agent, or catalyst, relying on an adapted Bayesian Optimization protocol. Active pharmaceutical ingredient moclobemide was synthesized on a larger scale, achieving excellent yield and low Process Mass Intensity (PMI ...
Matthieu Lavayssiere, Xavier Bantreil, Frédéric Lamaty   +2 more
wiley   +1 more source

Jules César au secours des scénaristes américains : l’incipit de la série Rome

TV Series, 2012
Julie Gallego
doaj   +1 more source

Conversion Between 2‐ and 3‐Dimensional Halogen‐Bonded Networks Formed From a Single N‐Oxide/Iodoalkyne Building Block

Chemistry – A European Journal, EarlyView.
Open halogen‐bonded networks have been prepared from building blocks that incorporate both iodoalkyne halogen bond donors and a pyridine‐N‐oxide halogen bond acceptor. An initially‐formed 3D network containing dioxane in its channels undergoes an unprecedented transition to a 2D material when crystals are exposed to diethyl ether.
Jordan N. Smith, Courtney Ennis, Huan V. Doan, Valeska P. Ting, Nicholas G. White   +4 more
wiley   +1 more source

Data‐driven simulation of crude distillation using Aspen HYSYS and comparative machine learning models

The Canadian Journal of Chemical Engineering, EarlyView.
Integrated Aspen HYSYS–machine learning framework for predicting product yields and quality variables. Abstract Crude oil refining is a complex process requiring precise modelling to optimize yield, quality, and efficiency. This study integrates Aspen HYSYS® simulations with machine learning techniques to develop predictive models for key refinery ...
Aldimiro Paixão Domingos, Heleno Bispo, Thiago Vaz da Costa, Sérgio Mauro da Silva Neiro   +3 more
wiley   +1 more source

Invariant Measure and Universality of the 2D Yang–Mills Langevin Dynamic

Communications on Pure and Applied Mathematics, EarlyView.
ABSTRACT We prove that the Yang–Mills (YM) measure for the trivial principal bundle over the two‐dimensional torus, with any connected, compact structure group, is invariant for the associated renormalised Langevin dynamic. Our argument relies on a combination of regularity structures, lattice gauge‐fixing and Bourgain's method for invariant measures ...
Ilya Chevyrev, Hao Shen
wiley   +1 more source

Tick‐Tock, the Time Has Come: Leveraging TikTok to Understand, Prevent, and Treat Eating Disorders

International Journal of Eating Disorders, EarlyView.
ABSTRACT Objective TikTok—a highly engaging social media platform with a powerful algorithm that displays short videos—has become massively popular in recent years. As research highlights the concerning relationship between image‐based content on social media and disordered eating symptoms, TikTok may serve as an optimal platform to understand eating ...
Macarena Kruger, Isabella Pruscino, Caroline G. Martin, Elizabeth A. Velkoff   +3 more
wiley   +1 more source

Achievement of Transition Metal Chalcogenides/Oxides in Hydrogen Production by Seawater Electrolysis

EcoEnergy, EarlyView.
Transition metal chalcogenides (TMCs)/oxides have shown great application potential in seawater splitting for hydrogen generation due to their adjustable electronic properties, abundant active sites, and excellent catalytic performance. ABSTRACT Under the impetus of global “dual carbon” goals, green hydrogen has become a key component of the future ...
Xiaohui Du, Xinyu Li, Jianna Li, Tao Sun
wiley   +1 more source

Recension : Penny Starfield et Fabien Boully (dir.), Écrans, n° 15, « Mémoire et réécritures dans les séries télévisées », Paris, Classiques Garnier, 2021 – 1 (279 p.)

TV Series
Benjamin Campion
doaj   +1 more source