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“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?

, 2020
Corporate social responsibility (CSR) marketing has become ubiquitous in the hospitality industry. The purpose of this paper is to examine the effectiveness of donation appeals containing warmth-focused versus competence-focused messages in hospitality ...
Huiling Huang, Stephanie Q. Liu
semanticscholar   +1 more source

Accelerating Adult Readers with Typeface: A Study of Individual Preferences and Effectiveness

CHI Extended Abstracts, 2020
Information overload is the challenge of the modern era and text the medium. Every adult reader would benefit from faster reading, provided they could retain comprehension. The present work explores the reading speed gains possible solely by manipulating
S. Wallace   +4 more
semanticscholar   +1 more source

The affective feelings of colored typefaces

Color Research & Application, 2011
AbstractThis study aims to explore the relation of affective feelings to typefaces and colors. Two experiments were conducted. The first experiment used 74 typefaces to investigate the affective feelings of typefaces. The second experiment used 72‐colored typefaces to investigate the influence of both colors and typefaces on affective feelings.
Shao-Yang Pai, Wen-Yuan Lee
openaire   +2 more sources

Synthesizing Ornamental Typefaces

Computer Graphics Forum, 2015
AbstractWe present a method for creating ornamental typeface images. Ornamental typefaces are a composite artwork made from the assemblage of images that carry similar semantics to words. These appealing word‐art works often attract the attention of more people and convey more meaningful information than general typefaces.
Junsong Zhang   +3 more
openaire   +2 more sources

Reader preference for report typefaces

Applied Ergonomics, 1979
A postal survey of typeface preference is described. The survey was designed to help in the choice of typeface to be used for the internal technical Reports produced by the Post Office Research Department. Type setting for these Reports is carried out using an IBM Selectric Composer for which seven typefaces suitable for reports are available.
M.B. Cooper, J.A. Adams, H.N. Daglish
openaire   +3 more sources

Japanese typeface personalities: Are typeface personalities consistent across culture?

IEEE International Professonal Communication 2013 Conference, 2013
Recent studies have correlated specific typeface features (variety versus contrast versus pat tern) to specific emotional parameters (amusement versus agitation versus focus). These studies provide a systematic explanation for analyzing typeface features and emotional parameters. However, these studies have focused on Roman typefaces.
openaire   +2 more sources

Perception of Luxury and Product Quality in Package Design: Examining the Effects of White Space, Typeface, and Visual Texture

Journal of sensory studies
As consumers gravitate toward luxury brands, marketers face the challenge of conveying perceptions of luxury through package design. This study focused on packaging that only displays the brand logo.
Sayo Iseki, Tomoe Mase, Shinji Kitagami
semanticscholar   +1 more source

Effect of typeface complexity on automatic reading processes

Visible Language
The introduction of variable fonts widened the possibilities for font applications and increased the ease with which typographers could manage their designs.
Myra Thiessen   +4 more
semanticscholar   +1 more source

PERANCANGAN TYPEFACE ITIAK PULANG PATANG

Melayu Arts and Performance Journal, 2020
The motif of itiak returns to patang is a sublime cultural heritage of Minangkabau. In Minangkabau society, there are three kinds of carvings that are inspired by nature.
Ifdal Irman
semanticscholar   +1 more source

The effect of typeface and font size on reading text on a tablet computer for older and younger people

International Cross-Disciplinary Conference on Web Accessibility, 2019
This study investigated the effect of typeface and font size on reading on tablet computers with younger and older participants in Thailand and the UK in Thai and English respectively.
Maneerut Chatrangsan, H. Petrie
semanticscholar   +1 more source

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