Results 271 to 280 of about 8,483 (311)
Some of the next articles are maybe not open access.
“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?
, 2020Corporate social responsibility (CSR) marketing has become ubiquitous in the hospitality industry. The purpose of this paper is to examine the effectiveness of donation appeals containing warmth-focused versus competence-focused messages in hospitality ...
Huiling Huang, Stephanie Q. Liu
semanticscholar +1 more source
The Research on the Impact of Visual Image Perception in a User Interface on Typeface Design
2021 5th International Conference on Imaging, Signal Processing and Communications (ICISPC), 2021Nowadays, Typeface plays an increasingly important role in dynamic digital interfaces, but there still has little direct evaluation of visual image perception related to the typeface design, especially for the use in interface typography. The research is
Yang Cao
semanticscholar +1 more source
Synthesizing Ornamental Typefaces
Computer Graphics Forum, 2015AbstractWe present a method for creating ornamental typeface images. Ornamental typefaces are a composite artwork made from the assemblage of images that carry similar semantics to words. These appealing word‐art works often attract the attention of more people and convey more meaningful information than general typefaces.
Junsong Zhang +3 more
openaire +2 more sources
Accelerating Adult Readers with Typeface: A Study of Individual Preferences and Effectiveness
CHI Extended Abstracts, 2020Information overload is the challenge of the modern era and text the medium. Every adult reader would benefit from faster reading, provided they could retain comprehension. The present work explores the reading speed gains possible solely by manipulating
S. Wallace +4 more
semanticscholar +1 more source
The affective feelings of colored typefaces
Color Research & Application, 2011AbstractThis study aims to explore the relation of affective feelings to typefaces and colors. Two experiments were conducted. The first experiment used 74 typefaces to investigate the affective feelings of typefaces. The second experiment used 72‐colored typefaces to investigate the influence of both colors and typefaces on affective feelings.
Shao-Yang Pai, Wen-Yuan Lee
openaire +2 more sources
Humanizing Products with Handwritten Typefaces
Journal of Consumer Research, 2018The loss of a sense of humanness that stems from increasing mechanization, automation, and digitization gives firms an impetus to develop effective ways to humanize products. On the basis of knowledge activation theory, this article systematically investigates a novel humanization approach: the use of typefaces that appear to be handwritten.
Benedikt Schnurr +2 more
openaire +2 more sources
Reader preference for report typefaces
Applied Ergonomics, 1979A postal survey of typeface preference is described. The survey was designed to help in the choice of typeface to be used for the internal technical Reports produced by the Post Office Research Department. Type setting for these Reports is carried out using an IBM Selectric Composer for which seven typefaces suitable for reports are available.
M.B. Cooper, J.A. Adams, H.N. Daglish
openaire +3 more sources
Japanese typeface personalities: Are typeface personalities consistent across culture?
IEEE International Professonal Communication 2013 Conference, 2013Recent studies have correlated specific typeface features (variety versus contrast versus pat tern) to specific emotional parameters (amusement versus agitation versus focus). These studies provide a systematic explanation for analyzing typeface features and emotional parameters. However, these studies have focused on Roman typefaces.
openaire +2 more sources
Journal of sensory studies
As consumers gravitate toward luxury brands, marketers face the challenge of conveying perceptions of luxury through package design. This study focused on packaging that only displays the brand logo.
Sayo Iseki, Tomoe Mase, Shinji Kitagami
semanticscholar +1 more source
As consumers gravitate toward luxury brands, marketers face the challenge of conveying perceptions of luxury through package design. This study focused on packaging that only displays the brand logo.
Sayo Iseki, Tomoe Mase, Shinji Kitagami
semanticscholar +1 more source
Effect of typeface complexity on automatic reading processes
Visible LanguageThe introduction of variable fonts widened the possibilities for font applications and increased the ease with which typographers could manage their designs.
Myra Thiessen +4 more
semanticscholar +1 more source