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“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?
, 2020Corporate social responsibility (CSR) marketing has become ubiquitous in the hospitality industry. The purpose of this paper is to examine the effectiveness of donation appeals containing warmth-focused versus competence-focused messages in hospitality ...
Huiling Huang, Stephanie Q. Liu
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Accelerating Adult Readers with Typeface: A Study of Individual Preferences and Effectiveness
CHI Extended Abstracts, 2020Information overload is the challenge of the modern era and text the medium. Every adult reader would benefit from faster reading, provided they could retain comprehension. The present work explores the reading speed gains possible solely by manipulating
S. Wallace+4 more
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The affective feelings of colored typefaces
Color Research & Application, 2011AbstractThis study aims to explore the relation of affective feelings to typefaces and colors. Two experiments were conducted. The first experiment used 74 typefaces to investigate the affective feelings of typefaces. The second experiment used 72‐colored typefaces to investigate the influence of both colors and typefaces on affective feelings.
Shao-Yang Pai, Wen-Yuan Lee
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Synthesizing Ornamental Typefaces
Computer Graphics Forum, 2015AbstractWe present a method for creating ornamental typeface images. Ornamental typefaces are a composite artwork made from the assemblage of images that carry similar semantics to words. These appealing word‐art works often attract the attention of more people and convey more meaningful information than general typefaces.
Junsong Zhang+3 more
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Reader preference for report typefaces
Applied Ergonomics, 1979A postal survey of typeface preference is described. The survey was designed to help in the choice of typeface to be used for the internal technical Reports produced by the Post Office Research Department. Type setting for these Reports is carried out using an IBM Selectric Composer for which seven typefaces suitable for reports are available.
M.B. Cooper, J.A. Adams, H.N. Daglish
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Japanese typeface personalities: Are typeface personalities consistent across culture?
IEEE International Professonal Communication 2013 Conference, 2013Recent studies have correlated specific typeface features (variety versus contrast versus pat tern) to specific emotional parameters (amusement versus agitation versus focus). These studies provide a systematic explanation for analyzing typeface features and emotional parameters. However, these studies have focused on Roman typefaces.
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Journal of sensory studies
As consumers gravitate toward luxury brands, marketers face the challenge of conveying perceptions of luxury through package design. This study focused on packaging that only displays the brand logo.
Sayo Iseki, Tomoe Mase, Shinji Kitagami
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As consumers gravitate toward luxury brands, marketers face the challenge of conveying perceptions of luxury through package design. This study focused on packaging that only displays the brand logo.
Sayo Iseki, Tomoe Mase, Shinji Kitagami
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Effect of typeface complexity on automatic reading processes
Visible LanguageThe introduction of variable fonts widened the possibilities for font applications and increased the ease with which typographers could manage their designs.
Myra Thiessen+4 more
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PERANCANGAN TYPEFACE ITIAK PULANG PATANG
Melayu Arts and Performance Journal, 2020The motif of itiak returns to patang is a sublime cultural heritage of Minangkabau. In Minangkabau society, there are three kinds of carvings that are inspired by nature.
Ifdal Irman
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International Cross-Disciplinary Conference on Web Accessibility, 2019
This study investigated the effect of typeface and font size on reading on tablet computers with younger and older participants in Thailand and the UK in Thai and English respectively.
Maneerut Chatrangsan, H. Petrie
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This study investigated the effect of typeface and font size on reading on tablet computers with younger and older participants in Thailand and the UK in Thai and English respectively.
Maneerut Chatrangsan, H. Petrie
semanticscholar +1 more source