Results 301 to 310 of about 8,362 (314)
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Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures
Journal of Retailing and Consumer ServicesScheng Xie, Haiying Wei
semanticscholar +1 more source
The congruence effect of food shape and name typeface on consumers’ food preferences
, 2020Shan Li, Y. Zeng, Shoujiang Zhou
semanticscholar +1 more source
Love is in the menu: Leveraging healthy restaurant brands with handwritten typeface
Journal of business research, 2019Stephanie Q. Liu+2 more
semanticscholar +1 more source
Effects of color-typeface congruence on product evaluation
Journal of Retailing and Consumer ServicesZhouyuan Tian, Chia-Hsing Huang
semanticscholar +1 more source
Humanizing Products with Handwritten Typefaces
Journal of Consumer Research, 2018Benedikt Schnurr+2 more
openaire +2 more sources
The Role of Typeface in Packaging Design
Multisensory Packaging, 2018Carlos Velasco, C. Spence
semanticscholar +1 more source
Artificial Intelligence Augments Design Creativity: A Typeface Family Design Experiment
Interacción, 2019Zhen Zeng, Xiaohua Sun, Xiang Liao
semanticscholar +1 more source