Results 301 to 310 of about 8,362 (314)
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Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures

Journal of Retailing and Consumer Services
Scheng Xie, Haiying Wei
semanticscholar   +1 more source

Love is in the menu: Leveraging healthy restaurant brands with handwritten typeface

Journal of business research, 2019
Stephanie Q. Liu   +2 more
semanticscholar   +1 more source

Effects of color-typeface congruence on product evaluation

Journal of Retailing and Consumer Services
Zhouyuan Tian, Chia-Hsing Huang
semanticscholar   +1 more source

Humanizing Products with Handwritten Typefaces

Journal of Consumer Research, 2018
Benedikt Schnurr   +2 more
openaire   +2 more sources

The Role of Typeface in Packaging Design

Multisensory Packaging, 2018
Carlos Velasco, C. Spence
semanticscholar   +1 more source

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