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Kellogg School of Management Cases, 2017
Uber China is a strategy pricing case that examines the role of customer acquisition tactics and brand positioning in entering the tantalizingly large Chinese market. The case adopts the perspective of an outside observer looking at Uber's efforts to compete in China from its entry in 2013 to its exit through its acquisition by Didi Chuxing, the highly
openaire +1 more source
Uber China is a strategy pricing case that examines the role of customer acquisition tactics and brand positioning in entering the tantalizingly large Chinese market. The case adopts the perspective of an outside observer looking at Uber's efforts to compete in China from its entry in 2013 to its exit through its acquisition by Didi Chuxing, the highly
openaire +1 more source
Using ‘Big Data’ to understand the impacts of Uber on taxis in New York City
Travel Behaviour & Society, 2021Emmanouil Tranos
exaly
The Heterogeneous Effects of P2P Ride-Hailing on Traffic: Evidence from Uber’s Entry in California
Transportation Science, 2022Gordon Burtch, Suvrat Dhanorkar
exaly
Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery, 2020
Sina Shokoohyar, Anae Sobhani
exaly
Sina Shokoohyar, Anae Sobhani
exaly
Examining the Impact of Algorithmic Control on Uber Drivers’ Technostress
Journal of Management Information Systems, 2022Martin Wiener +2 more
exaly