Results 281 to 290 of about 1,447,771 (359)

Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao   +3 more
wiley   +1 more source

Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Responsible innovation (RI) seeks to align innovation processes with societal values and ethical principles. Understanding how consumers perceive RI is crucial, as innovation failures often arise from mismatches between managerial intentions and consumer expectations.
Stefan Hoffmann   +4 more
wiley   +1 more source

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank   +4 more
wiley   +1 more source

Sex differences in reward network activation are linked to problematic substance use among high-risk adolescents. [PDF]

open access: yesAdv Drug Alcohol Res
Murray OK   +5 more
europepmc   +1 more source

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