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SPORT AND URBAN IDENTITY

open access: yesJOURNAL OF SPORT AND KINETIC MOVEMENT, 2023
openaire   +1 more source

THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]

open access: yes
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
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