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Application Model of User-Generated Content of in Content Marketing Processes; A Grounded Study on Digikala [PDF]
This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content.
Taher Roshandel Arbatani +2 more
doaj +1 more source
Social media, especially user-generated content, is a relatively young field of research. A research community is just forming around the topic. There is no common understanding of the subject, yet. Therefore, the following Chapter begins with an introduction of the notion of user-generated content and related terms for the work at hand in Section 2.1.
Valcke, Peggy +2 more
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UGC-VQA: Benchmarking Blind Video Quality Assessment for User Generated Content [PDF]
Recent years have witnessed an explosion of user-generated content (UGC) videos shared and streamed over the Internet, thanks to the evolution of affordable and reliable consumer capture devices, and the tremendous popularity of social media platforms ...
Zhengzhong Tu +4 more
semanticscholar +1 more source
Temporal pattern mining from user-generated content
Faster internet, IoT, and social media have reformed the conventional web into a collaborative web resulting in enormous user-generated content. Several studies are focused on such content; however, they mainly focus on textual data, thus undermining the
Adnan Ali +3 more
doaj +1 more source
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ brand ...
Olli Tyrväinen +2 more
semanticscholar +1 more source
This article provides a genre analytical approach to creating a typology of the User Generated Content (UGC) of YouTube. The article investigates the construction of navigationprocesses on the YouTube website.
Thomas Mosebo Simonsen
doaj +3 more sources
Content Quality Assurance on Media Platforms with User-Generated Content
This paper develops a duopoly model for user-generated content (UGC) platforms, which compete for consumers and content producers in two-sided markets characterized by network externalities.
Xingzhen Zhu +2 more
doaj +1 more source
Influencing Green Purchase Intention through Eco Labels and User-Generated Content
The purpose of the study is to investigate how environmental concern, eco-labelling, influencers and user-generated content affect Generation Z’s green purchase intention.
Anastasios P. Panopoulos +3 more
semanticscholar +1 more source
USER-GENERATED CONTENT. STRUCTURAL MODEL OF TRUST FORMATION
User-generated content (UGC) is information produced outside of professional procedures and practices and published online. To build a social network around a brand, brand-related UGC is crucial. This study combines several ideas to suggest a structural
Serhii Lebedenko, Yevhen Gnitetskyi
doaj +1 more source
[Purpose/significance] This study aims to explore the methods on extracting and visualizing users’ emotions from unstructured user-generated content, analyze user-generated content from a perceptual level, and discuss the related ...
Nie Hui, Liu Mengyuan
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