Results 11 to 20 of about 1,773,943 (312)

Application Model of User-Generated Content of in Content Marketing Processes; A Grounded Study on Digikala [PDF]

open access: yesمطالعات رسانه‌های نوین, 2016
This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content.
Taher Roshandel Arbatani   +2 more
doaj   +1 more source

User Generated Content

open access: yes, 2014
Social media, especially user-generated content, is a relatively young field of research. A research community is just forming around the topic. There is no common understanding of the subject, yet. Therefore, the following Chapter begins with an introduction of the notion of user-generated content and related terms for the work at hand in Section 2.1.
Valcke, Peggy   +2 more
  +7 more sources

UGC-VQA: Benchmarking Blind Video Quality Assessment for User Generated Content [PDF]

open access: yesIEEE Transactions on Image Processing, 2020
Recent years have witnessed an explosion of user-generated content (UGC) videos shared and streamed over the Internet, thanks to the evolution of affordable and reliable consumer capture devices, and the tremendous popularity of social media platforms ...
Zhengzhong Tu   +4 more
semanticscholar   +1 more source

Temporal pattern mining from user-generated content

open access: yesDigital Communications and Networks, 2022
Faster internet, IoT, and social media have reformed the conventional web into a collaborative web resulting in enormous user-generated content. Several studies are focused on such content; however, they mainly focus on textual data, thus undermining the
Adnan Ali   +3 more
doaj   +1 more source

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

open access: yesJournal of Interactive Marketing, 2023
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ brand ...
Olli Tyrväinen   +2 more
semanticscholar   +1 more source

Categorising YouTube

open access: yesMedieKultur: Journal of Media and Communication Research, 2011
This article provides a genre analytical approach to creating a typology of the User Generated Content (UGC) of YouTube. The article investigates the construction of navigationprocesses on the YouTube website.
Thomas Mosebo Simonsen
doaj   +3 more sources

Content Quality Assurance on Media Platforms with User-Generated Content

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2023
This paper develops a duopoly model for user-generated content (UGC) platforms, which compete for consumers and content producers in two-sided markets characterized by network externalities.
Xingzhen Zhu   +2 more
doaj   +1 more source

Influencing Green Purchase Intention through Eco Labels and User-Generated Content

open access: yesSustainability, 2022
The purpose of the study is to investigate how environmental concern, eco-labelling, influencers and user-generated content affect Generation Z’s green purchase intention.
Anastasios P. Panopoulos   +3 more
semanticscholar   +1 more source

USER-GENERATED CONTENT. STRUCTURAL MODEL OF TRUST FORMATION

open access: yesEkonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2022
User-generated content (UGC) is information produced outside of professional procedures and practices and published online. To build a social network around a brand, brand-related UGC is crucial. This study combines several ideas to suggest a structural
Serhii Lebedenko, Yevhen Gnitetskyi
doaj   +1 more source

Emotion Mining and Analysis of Comments Based on Emotional Model——A Case Study on Book Reviews of Douban

open access: yesZhishi guanli luntan, 2018
[Purpose/significance] This study aims to explore the methods on extracting and visualizing users’ emotions from unstructured user-generated content, analyze user-generated content from a perceptual level, and discuss the related ...
Nie Hui, Liu Mengyuan
doaj   +1 more source

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