Results 261 to 270 of about 1,773,943 (312)
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Asia-Pacific Journal of Business Administration, 2022
PurposeThe purpose of this study is to analyse user-generated content and firm-generated content on perceived quality and brand trust, and eventually how it impacted brand loyalty with pandemic fear as the moderator.Design/methodology/approachThis study ...
Lee Heng Wei +2 more
semanticscholar +1 more source
PurposeThe purpose of this study is to analyse user-generated content and firm-generated content on perceived quality and brand trust, and eventually how it impacted brand loyalty with pandemic fear as the moderator.Design/methodology/approachThis study ...
Lee Heng Wei +2 more
semanticscholar +1 more source
Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness
Journal of Hospitality & Tourism Research, 2021A picture is worth a thousand words. User-generated photos (UGPs) are increasingly accompanying online reviews of hotels. This article draws on media richness theory to estimate the effects of UGPs on hotel reviews’ helpfulness.
Chunhong Li +4 more
semanticscholar +1 more source
Journal of Marketing Communications, 2021
User-Generated Content (UGC) has overshadowed other marketing trends and is a version of social proof. Current customer showcases their real-life experience and motivates potential customers to try these products and services.
Smriti Mathur +2 more
semanticscholar +1 more source
User-Generated Content (UGC) has overshadowed other marketing trends and is a version of social proof. Current customer showcases their real-life experience and motivates potential customers to try these products and services.
Smriti Mathur +2 more
semanticscholar +1 more source
IEEE Pervasive Computing, 2008
Pervasive user-generated content takes the traditional idea of user-generated content and expands it off the desktop into our everyday world. The six articles in this special issue give innovative examples of gathering and using such content.
John Krumm +2 more
openaire +1 more source
Pervasive user-generated content takes the traditional idea of user-generated content and expands it off the desktop into our everyday world. The six articles in this special issue give innovative examples of gathering and using such content.
John Krumm +2 more
openaire +1 more source
Leisure/ Loisir, 2022
Social media marketing efforts have been considered an essential role for businesses to stay in the competition and ensure the prosperity of the business world.
Blend Ibrahim +3 more
semanticscholar +1 more source
Social media marketing efforts have been considered an essential role for businesses to stay in the competition and ensure the prosperity of the business world.
Blend Ibrahim +3 more
semanticscholar +1 more source
MedienWirtschaft, 2006
User Generated Content ist ein aktuelles und stark diskutiertes Phänomen, das zu zentralen Veränderungen in der Medienwirtschaft führen könnte. Was genau aber ist unter diesem Begriff zu verstehen, warum beteiligen sich Nutzer überhaupt an der Inhalteerstellung und inwiefern können Medienunternehmen davon profitieren?
Ralph Stöckl +2 more
openaire +1 more source
User Generated Content ist ein aktuelles und stark diskutiertes Phänomen, das zu zentralen Veränderungen in der Medienwirtschaft führen könnte. Was genau aber ist unter diesem Begriff zu verstehen, warum beteiligen sich Nutzer überhaupt an der Inhalteerstellung und inwiefern können Medienunternehmen davon profitieren?
Ralph Stöckl +2 more
openaire +1 more source
The effect of trust on user adoption of AI-generated content
Electronic libraryPurpose The purpose of this study is to examine the effect of trust on user adoption of artificial intelligence-generated content (AIGC) based on the stimulus–organism–response.
Tao Zhou, Hailin Lu
semanticscholar +1 more source
FineVQ: Fine-Grained User Generated Content Video Quality Assessment
Computer Vision and Pattern RecognitionThe rapid growth of user-generated content (UGC) videos has produced an urgent need for effective video quality assessment (VQA) algorithms to monitor video quality and guide optimization and recommendation procedures.
Huiyu Duan +10 more
semanticscholar +1 more source
New Media & Society, 2012
Definition, characteristics and examples of user-generated ...
openaire +3 more sources
Definition, characteristics and examples of user-generated ...
openaire +3 more sources
Journal of Hospitality Marketing & Management, 2019
This study examines the effects of trustworthiness, expertize, perceived usefulness (PU), and perceived ease of use (PEOU) on usage intention toward user-generated content (UGC) and online reviews among female and male younger and older travelers using ...
G. Assaker
semanticscholar +1 more source
This study examines the effects of trustworthiness, expertize, perceived usefulness (PU), and perceived ease of use (PEOU) on usage intention toward user-generated content (UGC) and online reviews among female and male younger and older travelers using ...
G. Assaker
semanticscholar +1 more source