Results 161 to 170 of about 1,456 (184)

The Strategic Influence of Digital Marketing and Technological Innovation on Smartphone Adoption Among Malaysian IPTA Students: An Extended Utaut2 (P‑Utaut2) Analysis

International Journal of Research and Innovation in Social Science
This paper examines the impact of Digital Marketing (DM) and Technological Innovation (TI) on smartphone adoption among students at Malaysian public universities (IPTA), extending the UTAUT2 model with a Privacy-aware perspective (P-UTAUT2). Based on previous research with a stratified sample of IPTA students in Melaka and current market data, we ...
Mohd Hakim Bin Abdul Hamid, Muhammad Haziq Faiz Asri, Mohamed Hariri Bakri, Fauzan Sholeh, Nurshazwani Muhammad Mahfuz   +4 more
openaire   +1 more source

Adoption of wearables: a UTAUT2 perspective

This research sought to understand the adoption of Wearable devices, analyzing aspects such as demographic profiles, experiences with technology and personal perceptions. An adaptation of the UTAUT2 model was made, obtaining responses from university students and frequent internet users through a survey using the Likert scale questions was administered
Lopes, Isabel Lopes, Oliveira, Pedro
openaire   +1 more source

The University's Integrated ICT Infrastructure: UTAUT2 Implementation

2022 IEEE Creative Communication and Innovative Technology (ICCIT), 2022
Komputerio Akbar, Arief Ramadhan, Edi Abdurachman, Agung Trisetyarso, Muhammad Zarlis   +4 more
openaire   +1 more source

Validation of UTAUT and UTAUT2 scales for deal sites

2016
Deal sites, in some form, exist already for over two decades. They became well-known in the last, approximately, decade. But there is still only a limited number of papers investigating their adoption and use from a customer perspective. Most of the research published on the topic is qualitative, that is usual for an early stage of investigation of ...
openaire   +1 more source

The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation

International Journal of Information Management, 2021
Samuel Fosso Wamba, Kuttimani Tamilmani, Nripendra P Rana   +2 more
exaly  

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Sustainability, 2021
Ellen Van Droogenbroeck, Leo Van Hove, Van Hove Leo   +2 more
exaly  

A study of college students' intention to use metaverse technology for basketball learning based on UTAUT2

Heliyon, 2022
Chao Gu, Longfei Ren, Fangfang Yang
exaly  

Using smartwatches for fitness and health monitoring: the UTAUT2 combined with threat appraisal as moderators

Behaviour and Information Technology, 2021
Mohammad Iranmanesh, Behzad Foroughi, Yuvaraj Ganesan   +2 more
exaly  

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

Electronics (Switzerland), 2022
Simona Vinerean, Dan-Cristian Dabija, Lia Alexandra Baltador   +2 more
exaly  

Understanding Consumer Adoption of Mobile Banking: Extending the UTAUT2 Model with Proactive Personality

Sustainability, 2022
Concepción Varela-Neira
exaly