Results 11 to 20 of about 1,456 (184)
The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding “personalization” as one of the antecedents, as well as a moderator to determine the key factors for ...
, Kmmcb Kulathunga, Yanxia Cheng
exaly +3 more sources
Applying the UTAUT2 Model to a Non-Technological Service: The Case of Spa Tourism [PDF]
Well-being tourism is a $639 billion market. Spa tourism is considered the most important segment within this market. The present study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to analyse tourists’ purchase intentions regarding a thermal suite.
JOSÉ A Fraiz-Brea +2 more
exaly +5 more sources
Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2 [PDF]
AbstractDespite being regarded as the most comprehensive theory in understanding individual technology adoption – UTAUT2 theory with growing number of citations and impetus beyond IS domain face strong criticism on usage of the model in its entirety.
Yogesh Dwivedi +2 more
exaly +6 more sources
Applying UTAUT2 in Qualitative Research: A Systematic Review
The purpose of this systematic review is twofold: (1) to critically analyse relevant technology acceptance theories and identify the most suitable frameworks for understanding user behaviour and technology adoption in Library and Information Science (LIS)
Prodip Roy
doaj +2 more sources
The Online Shopping Behavior of Indonesian Generation X [PDF]
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation.
I Made Sindhu Yoga, Ni Putu Silka Triami
doaj +1 more source
Objectives Mobile health applications are instrumental in the self-management of chronic diseases like diabetes. Technology acceptance models such as Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) have proven essential for predicting the ...
Patrik Schretzlmaier +2 more
doaj +1 more source
Adapting the UTAUT2 Model for Social Commerce Context
Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of
Zaki Shoheib, Emad Ahmed Abu-Shanab
openaire +4 more sources
Technology readiness and UTAUT2 in e-wallet adoption in a developing country [PDF]
Background: An e-wallet is a digital equivalent of a physical wallet which plays an essential role in payment system transformation. To embrace the concept of a cashless society, the Malaysian Government and central bank have taken various steps to encourage the adoption ...
Min-Yee Leong +2 more
openaire +3 more sources
The Extension of the UTAUT2 Model: A Case Study of Indonesian SMEs Acceptance of Social Commerce
An entirely updated e-commerce platform referred to as Social Commerce was developed in response to the rise in social media use. Social commerce integrates interactions between buyers and sellers made possible by social media platforms and Web 2.0 ...
Artika Arista +4 more
doaj +1 more source
Moodle is an open-source learning management system that is widely used today, especially in higher education settings. Although its technological acceptance by undergraduate students has been extensively studied in the past, very little is known about ...
Gabriel García-Murillo +2 more
doaj +1 more source

