Results 11 to 20 of about 1,456 (184)

Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

open access: yesInformation (Switzerland), 2020
The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding “personalization” as one of the antecedents, as well as a moderator to determine the key factors for ...
, Kmmcb Kulathunga, Yanxia Cheng
exaly   +3 more sources

Applying the UTAUT2 Model to a Non-Technological Service: The Case of Spa Tourism [PDF]

open access: yesSustainability, 2021
Well-being tourism is a $639 billion market. Spa tourism is considered the most important segment within this market. The present study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to analyse tourists’ purchase intentions regarding a thermal suite.
JOSÉ A Fraiz-Brea   +2 more
exaly   +5 more sources

Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2 [PDF]

open access: yesInformation Systems Frontiers, 2020
AbstractDespite being regarded as the most comprehensive theory in understanding individual technology adoption – UTAUT2 theory with growing number of citations and impetus beyond IS domain face strong criticism on usage of the model in its entirety.
Yogesh Dwivedi   +2 more
exaly   +6 more sources

Applying UTAUT2 in Qualitative Research: A Systematic Review

open access: yesInternational Journal of Qualitative Methods
The purpose of this systematic review is twofold: (1) to critically analyse relevant technology acceptance theories and identify the most suitable frameworks for understanding user behaviour and technology adoption in Library and Information Science (LIS)
Prodip Roy
doaj   +2 more sources

The Online Shopping Behavior of Indonesian Generation X [PDF]

open access: yesJournal of Economics, Business & Accountancy Ventura, 2021
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation.
I Made Sindhu Yoga, Ni Putu Silka Triami
doaj   +1 more source

Extension of the Unified Theory of Acceptance and Use of Technology 2 model for predicting mHealth acceptance using diabetes as an example: a cross-sectional validation study

open access: yesBMJ Health & Care Informatics, 2022
Objectives Mobile health applications are instrumental in the self-management of chronic diseases like diabetes. Technology acceptance models such as Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) have proven essential for predicting the ...
Patrik Schretzlmaier   +2 more
doaj   +1 more source

Adapting the UTAUT2 Model for Social Commerce Context

open access: yesInternational Journal of E-Business Research, 2022
Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of
Zaki Shoheib, Emad Ahmed Abu-Shanab
openaire   +4 more sources

Technology readiness and UTAUT2 in e-wallet adoption in a developing country [PDF]

open access: yesF1000Research, 2021
Background: An e-wallet is a digital equivalent of a physical wallet which plays an essential role in payment system transformation. To embrace the concept of a cashless society, the Malaysian Government and central bank have taken various steps to encourage the adoption ...
Min-Yee Leong   +2 more
openaire   +3 more sources

The Extension of the UTAUT2 Model: A Case Study of Indonesian SMEs Acceptance of Social Commerce

open access: yesJOIV: International Journal on Informatics Visualization, 2023
An entirely updated e-commerce platform referred to as Social Commerce was developed in response to the rise in social media use. Social commerce integrates interactions between buyers and sellers made possible by social media platforms and Web 2.0 ...
Artika Arista   +4 more
doaj   +1 more source

On the Technological Acceptance of Moodle by Higher Education Faculty—A Nationwide Study Based on UTAUT2

open access: yesBehavioral Sciences, 2023
Moodle is an open-source learning management system that is widely used today, especially in higher education settings. Although its technological acceptance by undergraduate students has been extensively studied in the past, very little is known about ...
Gabriel García-Murillo   +2 more
doaj   +1 more source

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