Results 261 to 270 of about 60,712 (301)
Some of the next articles are maybe not open access.
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Journal of Marketing, 2022Chiara Longoni, Luca Cian
exaly
Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
Journal of Business Research, 2006Mark J Arnold, Michael A Jones
exaly
A meta-analytic review of hedonic and utilitarian shopping values
Journal of Consumer Marketing, 2018Clécio Falcao Araujo
exaly
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Journal of Business Research, 2008Swee Hoon Ang
exaly
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
Journal of Marketing, 2008Rajgopal Raghunathan +2 more
exaly

