Results 291 to 299 of about 246,445 (299)
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The effects of promotions on hedonic versus utilitarian purchases
Journal of Consumer Psychology, 2017exaly
Toward the development of hedonic-utilitarian measures of retail service
Journal of Retailing and Consumer Services, 2016exaly
Shopping motivations on Internet: A study based on utilitarian and hedonic value
Technovation, 2007exaly