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Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage

Journal of business research, 2021
Advancing value creation has gained momentum in recent years due to the dramatic growth of data-driven marketing analytics. As such, there is an ever-growing surge both in academia and industry to understand data-driven value creation.
Md Afnan Hossain   +2 more
semanticscholar   +1 more source

Symbolic Value Creation

2008
A conceptual framework for understanding the social dynamics surrounding how products acquire symbolic value. Implications for strategy research.
RAVASI, DAVIDE, RINDOVA V.
openaire   +2 more sources

Collaborative innovation in supply chain systems: Value creation and leadership structure

, 2021
In the information age, collaborative innovation in process and product is critically important. In this paper, we study the value of a supply chain innovation in which one upstream supplier and one downstream manufacturer may co-develop a product that ...
Bin Shen, Xiaoyan Xu, H. Chan, T. Choi
semanticscholar   +1 more source

The Perspective of Value Creation Company: Value Creation and Measurement

Journal of Global Economy, Business and Finance
Value seems to be an ever - present term, major problem is there is no clear definition with respect to all business perspectives. Marketing people define it differently, finance team’s definition is different and operations and HR people will define it ...
Ashish K. Saxena
semanticscholar   +1 more source

Value Creation in Banking

SSRN Electronic Journal, 2007
Please enter abstraThis paper investigates the determinants of shareholder value creation focussing on both listed and non-listed European banks over 1997-2002. We find that cost and profit efficiency have a positive influence on shareholder value creation. Leverage is also found to be inversely related to shareholder value creation. Other factors that
FIORDELISI, FRANCO, MOLYNEUX P.
openaire   +2 more sources

Value creation and value maintenance

Chinese Management Studies, 2019
PurposeThis paper aims to examine how a firm’s capability affects its political networking in emerging economies and how the institutional environment influences the relationship between a firm’s capability and its political networking.Design/methodology/approachThe authors test the theoretical model by analyzing a database from a World Bank survey in ...
Jiawen Chen, Xiaotao Yao, Linlin Liu
openaire   +1 more source

Customer Value Creation

2019
The concept customer value has many meanings (Woodall 2003), but, from a marketing theory, two dominate: customer value refers to customers’ perceptions of what they receive and in return for what they sacrifice (Zeithaml 1988). The creation of customer value has long been recognized as a central concept in marketing (Woodruff 1997)
openaire   +2 more sources

Entrepreneurial orientation as a theory of new value creation

Journal of Technology Transfer, 2023
W. Wales   +3 more
semanticscholar   +1 more source

Sustainable Industrial Value Creation: Benefits and Challenges of Industry 4.0

Digital Disruptive Innovation, 2017
The Industrial Internet of Things (IIoT) poses several implications on manufacturers in terms of economic, ecological, and social aspects referring to the Triple Bottom Line (TBL) of sustainable value creation.
Daniel Kiel   +3 more
semanticscholar   +1 more source

Value Creation

2022
Monique Cikaliuk   +4 more
  +4 more sources

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