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Journal of Marketing Research, 2012
In markets, firms must compete following a set of rules determined by laws, regulations, and social practices or pressures. This article investigates the effect of the degree of competition on the extent to which firms invest in behaving according to the rules of the marketplace. The authors model investments in following these rules as increasing the
Branco, Fernando, Villas-Boas, J. Miguel
openaire +2 more sources
In markets, firms must compete following a set of rules determined by laws, regulations, and social practices or pressures. This article investigates the effect of the degree of competition on the extent to which firms invest in behaving according to the rules of the marketplace. The authors model investments in following these rules as increasing the
Branco, Fernando, Villas-Boas, J. Miguel
openaire +2 more sources