Results 1 to 10 of about 20,156 (256)
A dynamic discount pricing strategy for viral marketing. [PDF]
PLoS ONE, 2018 Viral marketing has been one of the main marketing modes. However, theoretical study of viral marketing is still lacking. This paper focuses on the problem of developing a cost-effective dynamic discount pricing strategy for a viral marketing campaign ...
Xiang Zhong +5 more
doaj +2 more sources
Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach
Almana: Jurnal Manajemen dan Bisnis, 2022 Viral Marketing is one of the current marketing promotion techniques. Viral Marketing is a type of marketing that uses social media to achieve certain marketing goals.
Lucky Radi Rinandiyana +2 more
doaj +2 more sources
Developing a Viral Marketing Model for Online Businesses Using a Mixed Method Approach [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2021 :The purpose is identifying the components and developing inner relationships between viral marketing components in online business. The research statistical population comprises of 15 individuals in three generations of X, Y and Z in the qualitative ...
elham Fazeli Veisari +3 more
doaj +1 more source
Benefit Jurnal Manajemen dan Bisnis, 2023 This paper analyzes the effect of Viral Marketing and Turbo Marketing on Repurchasing Decisions both directly and indirectly through Trust as mediating variable.
Rusni Rusni +4 more
doaj +1 more source
Modern marketing approach: Concept of viral marketing [PDF]
Tehnika, 2017 Today, viral marketing is one of the most effective forms of marketing and it can be used to raise awareness about the product/service of a specific company.
Mihailović Lidija B. +1 more
doaj +1 more source
IMOVICCON Conference Proceeding, 2019 Increasing use of the internet by millennials is a phenomenon that needs to be adapted to. The advertising-marketing world is no exception. Responds to the phenomenon has been varying, for example there’s a new category for advertising media besides Above The Line and Below The Line; Through The Line Media.
Jiawei Zhang, Philip S. Yu
openaire +3 more sources
JPPI (Jurnal Penelitian Pendidikan Indonesia), 2021 Peningkatan jumlah pengguna internet di Indonesia menciptakan peluang bisnis berbasis online dan merubah perilaku konsumen dari berbelanja langsung konvensional menjadi lebih senang berbelanja online melalui marketplace yang lebih efisien dan terjamin ...
Prety Diawati +4 more
doaj +1 more source
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]
مدیریت بازرگانی, 2017 Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani +2 more
doaj +1 more source
AFEBI Management and Business Review, 2020 The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta ...
Muhammad Nurfauzi Awaludin +1 more
doaj +1 more source
Some considerations regarding the new trends in marketing approaches [PDF]
Romanian Economic Journal, 2020 This paper try to present some new trends in marketing approaches. We consider that, actually, there are two principal axes which outline the recent evolutions in practice of marketing : the customization and the information technology.
Mihai Diaconescu
doaj