Results 161 to 170 of about 20,156 (256)

Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico   +2 more
wiley   +1 more source

What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Taking a relational approach, this research investigates why people are so prone to gossip about their favorite celebrities relative to other targets. We focus on the emotional dynamics that characterize the choice of whether to gossip and compare parasocial relationships—one‐sided bonds in which celebrities influence consumers, but not vice ...
Gaia Giambastiani   +2 more
wiley   +1 more source

Fail to Win: How Schadenfreude and Competitive Traits Predict Download Intention in Mobile Game Fail Ads

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun   +3 more
wiley   +1 more source

Radiotherapy and Immune System Interactions Historical Perspectives and Clinical Advancements

open access: yesMolecular Carcinogenesis, EarlyView.
ABSTRACT Radiotherapy (RT) has evolved significantly since its inception from treating benign conditions to becoming a cornerstone of cancer treatment. This review examines the complex interactions between RT and the immune system, highlighting its diverse effects on various immune cell populations, and exploring emerging strategies to enhance ...
Safiy Yahia   +3 more
wiley   +1 more source

A Question of Trust: Dynamics of the Perceived Uncertainty–Trust Dilemma With Artificial Intelligence in Strategy Process Initiation

open access: yesManagerial and Decision Economics, EarlyView.
ABSTRACT Strategists who must identify issues in uncertain environments while being cognitively constrained can increasingly rely on artificial intelligence to manage uncertainty. The potential for AI to be incorporated into strategy processes has led to a debate about the evolving collaborative relationship between strategists and AI.
Thomas Hutzschenreuter   +2 more
wiley   +1 more source

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