Results 11 to 20 of about 20,156 (256)
Journal of Innovation & KnowledgeThis study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and ...
Omer Gibreel +4 more
doaj +3 more sources
Investigating the role of viral marketing, and brand awareness on purchase decisions: An empirical study in Indonesian online shops [PDF]
International Journal of Data and Network SciencePrevious research states that viral marketing has an important role in increasing consumer purchasing intentions, viral marketing can also encourage increased brand awareness.
Endang Dwi Amperawati +3 more
doaj +1 more source
Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Minimarket 212)
Falah: Jurnal Ekonomi Syariah, 2020 Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in ...
Yulia Hamdaini Putri +2 more
doaj +1 more source
Communicare, 2022 Viral video advertising is an avenue for marketers to spread information rapidly to a large, widespread audience. Video advertisements intended to “go viral” still get drowned out by media clutter.
Lené Ehlers, Stephan van Schalkwyk
doaj +1 more source
Recognizing Behavior of Viral Marketing [PDF]
کاوشهای مدیریت بازرگانی, 2020 Adopting a comprehensive approach based on the models of planned behavior, technology adoption and Palka, this research is an attempt to identify the factors affecting the attitude, intention and behavior of mobile viral marketing among young consumers ...
Bagher Asgarnezhad Nouri +1 more
doaj +1 more source
Viral Marketing Branching Processes
SSRN Electronic Journal, 2022 We consider the inherent timeline structure of the appearance of content in online social networks (OSNs) while studying content propagation. We model the propagation of a post/content of interest by an appropriate multi-type branching process. The branching process allows one to predict the emergence of global macro properties (e.g., the spread of a ...
Ranbir Dhounchak +2 more
openaire +1 more source
Analyzing the impact of viral marketing on brand equity dimensions in Egypt’s home appliances sector: A customer and legal perspective [PDF]
Innovative MarketingIn the digital age, viral marketing has emerged as a key driver in shaping brand equity, particularly in the highly competitive Egyptian home appliances sector. Traditional marketing strategies have proven insufficient in reaching consumers with the same
Abdelrehim Awad +1 more
doaj +1 more source
Internet-induced marketing techniques: Critical factors of viral marketing [PDF]
International Journal of Business Science and Applied Management, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Woerndl, M. +3 more
doaj
Journal of Business Economics and Management, 2020 In today’s competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium
Rizwan Raheem Ahmed +4 more
doaj +1 more source
Influence Maximization under Fairness Budget Distribution in Online Social Networks
Mathematics, 2022 In social influence analysis, viral marketing, and other fields, the influence maximization problem is a fundamental one with critical applications and has attracted many researchers in the last decades.
Bich-Ngan T. Nguyen +3 more
doaj +1 more source