Results 211 to 220 of about 20,156 (256)
Some of the next articles are maybe not open access.
International Journal of Online Marketing, 2014
The focus of this paper is viral marketing – the process of creating, receiving, sending and forwarding “virus”-marketing messages. Model “5C” is presented according to which the passing on of viral marketing messages depends on consumers, category, company, content (of message) and context.
Rakic, Mira +3 more
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The focus of this paper is viral marketing – the process of creating, receiving, sending and forwarding “virus”-marketing messages. Model “5C” is presented according to which the passing on of viral marketing messages depends on consumers, category, company, content (of message) and context.
Rakic, Mira +3 more
+5 more sources
Annals of the University of Petrosani - Economics, 2008 With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including viral marketing. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends.In our study we are able to directly observe ...
Dobele, Angela +3 more
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, 2015 The focus of this paper is viral marketing – the process of creating, receiving, sending and forwarding “virus”-marketing messages. Model “5C” is presented according to which the passing on of viral marketing messages depends on consumers, category, company, content (of message) and context.
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2005
Viral marketing involves consumers passing along a company’s marketing message to their friends, family, and colleagues. This chapter reviews viral marketing campaigns and argues that the emotion of surprise often is at work and that this mechanism resembles that of word-of-mouth marketing.
Lindgreen, A., Vanhamme, J.
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Viral marketing involves consumers passing along a company’s marketing message to their friends, family, and colleagues. This chapter reviews viral marketing campaigns and argues that the emotion of surprise often is at work and that this mechanism resembles that of word-of-mouth marketing.
Lindgreen, A., Vanhamme, J.
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Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium, 2012
Social networking sites such as Facebook and MySpace offer new ways of encouraging healthy behavior by leveraging existing social relationships, particularly among young adults. However, spreading information through social networks can be sensitive and problematic when the content relates to stigmatized illnesses. This paper proposes a novel strategy,
Derek L. Hansen, Christianne Johnson
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Social networking sites such as Facebook and MySpace offer new ways of encouraging healthy behavior by leveraging existing social relationships, particularly among young adults. However, spreading information through social networks can be sensitive and problematic when the content relates to stigmatized illnesses. This paper proposes a novel strategy,
Derek L. Hansen, Christianne Johnson
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MedienWirtschaft, 2007
Die klassische Werbung wird zunehmend von neuen Werbeformen bedrängt. Jeder Marktplatz ist bedeutend umfangreicher als noch vor 10 Jahren, in jeder Branche gibt es viele neue Produkte, die mit Hilfe ihrer Werbung um die Aufmerksamkeit des Konsumenten konkurrieren (vgl. Godin 2000:59).
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Die klassische Werbung wird zunehmend von neuen Werbeformen bedrängt. Jeder Marktplatz ist bedeutend umfangreicher als noch vor 10 Jahren, in jeder Branche gibt es viele neue Produkte, die mit Hilfe ihrer Werbung um die Aufmerksamkeit des Konsumenten konkurrieren (vgl. Godin 2000:59).
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Restaurant Business, 2019
This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities).
Arockia Jeyasheela A, Dr.S. Chandramohan
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This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities).
Arockia Jeyasheela A, Dr.S. Chandramohan
openaire +1 more source
2011
Firms are reallocating their marketing communication budgets to word-ofmouth (WoM) marketing. PQ Media (2007) reported that total U.S. marketing expenditures on WoM marketing climbed 35.9% in 2006, and similar growth is projected for the 2007-2011 period. This makes WoM marketing the fastest-growing marketing communication segment.
Van der lans, Ralf, Van Bruggen, Gerrit
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Firms are reallocating their marketing communication budgets to word-ofmouth (WoM) marketing. PQ Media (2007) reported that total U.S. marketing expenditures on WoM marketing climbed 35.9% in 2006, and similar growth is projected for the 2007-2011 period. This makes WoM marketing the fastest-growing marketing communication segment.
Van der lans, Ralf, Van Bruggen, Gerrit
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2008
Gerade in Zeiten zunehmender Reizuberflutung und steigender Reaktanz gegenuber traditionellen Werbeformen gewinnen innovative Marketinginstrumente, wie Mobile Viral Marketing, verstarkt an Bedeutung. Ziel des vorliegenden Beitrages ist es, den State of the Art des Mobile Viral Marketing zu analysieren. Der Beitrag stellt zunachst Mobile Viral Marketing
K. Pousttchi +2 more
openaire +1 more source
Gerade in Zeiten zunehmender Reizuberflutung und steigender Reaktanz gegenuber traditionellen Werbeformen gewinnen innovative Marketinginstrumente, wie Mobile Viral Marketing, verstarkt an Bedeutung. Ziel des vorliegenden Beitrages ist es, den State of the Art des Mobile Viral Marketing zu analysieren. Der Beitrag stellt zunachst Mobile Viral Marketing
K. Pousttchi +2 more
openaire +1 more source