Results 221 to 230 of about 20,156 (256)

Viral marketing 2.0

Proceedings of the 1st ACM SIGMOD Workshop on Network Data Analytics, 2016
Over the last decade, there has been considerable excitement and research on the study and exploitation of the spread of information and influence over networks. Tremendous advances have been made on the prototypical problem of selecting a small number of seed users to activate over a social network such that the number of activated nodes in an ...
openaire   +1 more source

Viral marketing

2012
The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.
openaire   +1 more source

Segmenting the audience of a cause-related marketing viral campaign

International Journal of Information Management, 2021
Natalia Vila-Lopez, Ines Küster
exaly  

Viral Marketing

2007
  +4 more sources

SARS-CoV-2 viral load and shedding kinetics

Nature Reviews Microbiology, 2022
Olha Puhach, Benjamin Meyer, Isabella Eckerle   +2 more
exaly  

Marketing viral ou buzz marketing, même combat ? Le marketing viral dans la perspective du marketing interactif

2014
non ; oui ; Recherche ...
Darpy, Denis, Renard, Damien
openaire   +1 more source

Viral and host heterogeneity and their effects on the viral life cycle

Nature Reviews Microbiology, 2020
Jennifer E Jones, Valerie Le Sage, Seema S Lakdawala   +2 more
exaly  

Viral Marketing

2010
Alberto Partida, Diego Andina
openaire   +1 more source

Seeding Strategies for Viral Marketing: An Empirical Comparison

Journal of Marketing, 2011
Oliver Hinz, Bernd Skiera, Christian Barrot   +2 more
exaly