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Marketing viral: Aplicación y tendencias
El propósito de este documento es explorar la estructura intelectual del marketing viral, su evolución y tendencias de investigación.
Pedro Duque-Hurtado +3 more
doaj +1 more source
CSPG4 is identified as a high‐value, stemness‐associated target in HPV‐negative HNSCC. By implementing rational biophysical engineering, a humanized and charge‐optimized CAR is developed to overcome tonic signaling‐induced exhaustion. This strategy induces a profound transcriptomic shift toward a rejuvenated, stem‐like memory state, significantly ...
Xiang Xu +13 more
wiley +1 more source
Influence Maximization in Social Network Considering Memory Effect and Social Reinforcement Effect
Social networks have attracted a lot of attention as novel information or advertisement diffusion media for viral marketing. Influence maximization describes the problem of finding a small subset of seed nodes in a social network that could maximize the ...
Fei Wang +3 more
doaj +1 more source
The Effect of Viral Marketing on Purchase Decision with Customer Trust as Intervening Variable
The study aims to determine the level of influence of viral marketing on purchasing decisions through customer trust in favehotel Hyper Square Bandung. The condition shows more eagerness on their business, the more enhancement on its services.
Rio Garia Aprillio, Arry Widodo
doaj +1 more source
MENGUATKAN KEPUTUSAN PILIHAN MELALUI STRATEGI VIRAL MARKETING DAN WORD OF MOUTH (WOM)
In approximately March 2020, Institute Asia become viral through social media, television media, and many more. Besides, the number of new students surprisingly increase compared to last year, even though in this year, many private campuses have a ...
Mega Mirasaputri Cahyanti
doaj +1 more source
DADA Enhances CD8+ T Cell Stemness to Improve Anti‐Tumor Immunity and Immunotherapy Efficacy
Diisopropylamine dichloroacetate (DADA) enhances CD8+ T cell stemness by improving OXPHOS and mitochondrial fitness in a PDK1‐depenpendent manner. This metabolic shift strengthens CD8+ T cell anti‐tumor immunity, improves responses to PD‐1 blockade, and endows CAR‐T cells with prolonged persistence and resistance to terminal exhaustion, highlighting a ...
Mingyue Bi +12 more
wiley +1 more source
The Effects of Viral Marketing as an Integral Part of Political, Social Marketing [PDF]
In the context of the wide-ranging changes in post-communist societies, the crisis of conventional forms of political participation in advanced democratic systems, the understanding of globalization processes in recent decades that influence political ...
Maria-Daniela Frățilă +4 more
doaj
Tourism is one of the new style industries, so it needs special attention. The tourism industry can provide rapid economic growth in terms of employment opportunities, income, the standard of living, and inactivating other production sectors.
Sri Ernawati
doaj +1 more source
The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus [PDF]
This research aims to examine the effects of two viral marketing attributes; namely viral advertising and E-WOM on customer purchase intention. In particular, the authors contemplate the prima facie nature of the relationship by examining brand image and
Dima Anwer Sawaftah +2 more
doaj +1 more source
Konsumenten werden heutzutage von Werbung regelrecht erschlagen. Jeden Tag prasseln tausende von Werbebotschaften auf die Menschen ein. Diese bilden einen natürlichen Widerstand dagegen und nehmen so wenig wie möglich auf, um sich auf wichtige Informationen konzentrieren zu können.
Nufer, Gerd, Schattner, Pascal
openaire +2 more sources

