Results 31 to 40 of about 20,156 (256)

Marketing viral: Aplicación y tendencias

open access: yesCLIO América, 2020
El propósito de este documento es explorar la estructura intelectual del marketing viral, su evolución y tendencias de investigación.
Pedro Duque-Hurtado   +3 more
doaj   +1 more source

Humanized and Charge‐Optimized CSPG4‐Specific CAR‐T Cells show Enhanced Efficacy against Head and Neck Squamous Cell Carcinoma

open access: yesAdvanced Science, EarlyView.
CSPG4 is identified as a high‐value, stemness‐associated target in HPV‐negative HNSCC. By implementing rational biophysical engineering, a humanized and charge‐optimized CAR is developed to overcome tonic signaling‐induced exhaustion. This strategy induces a profound transcriptomic shift toward a rejuvenated, stem‐like memory state, significantly ...
Xiang Xu   +13 more
wiley   +1 more source

Influence Maximization in Social Network Considering Memory Effect and Social Reinforcement Effect

open access: yesFuture Internet, 2019
Social networks have attracted a lot of attention as novel information or advertisement diffusion media for viral marketing. Influence maximization describes the problem of finding a small subset of seed nodes in a social network that could maximize the ...
Fei Wang   +3 more
doaj   +1 more source

The Effect of Viral Marketing on Purchase Decision with Customer Trust as Intervening Variable

open access: yesAlmana: Jurnal Manajemen dan Bisnis, 2020
The study aims to determine the level of influence of viral marketing on purchasing decisions through customer trust in favehotel Hyper Square Bandung. The condition shows more eagerness on their business, the more enhancement on its services.
Rio Garia Aprillio, Arry Widodo
doaj   +1 more source

MENGUATKAN KEPUTUSAN PILIHAN MELALUI STRATEGI VIRAL MARKETING DAN WORD OF MOUTH (WOM)

open access: yesJurnal Ilmiah Bisnis dan Ekonomi Asia, 2022
In approximately March 2020, Institute Asia become viral through social media, television media, and many more. Besides, the number of new students surprisingly increase compared to last year, even though in this year, many private campuses have a ...
Mega Mirasaputri Cahyanti
doaj   +1 more source

DADA Enhances CD8+ T Cell Stemness to Improve Anti‐Tumor Immunity and Immunotherapy Efficacy

open access: yesAdvanced Science, EarlyView.
Diisopropylamine dichloroacetate (DADA) enhances CD8+ T cell stemness by improving OXPHOS and mitochondrial fitness in a PDK1‐depenpendent manner. This metabolic shift strengthens CD8+ T cell anti‐tumor immunity, improves responses to PD‐1 blockade, and endows CAR‐T cells with prolonged persistence and resistance to terminal exhaustion, highlighting a ...
Mingyue Bi   +12 more
wiley   +1 more source

The Effects of Viral Marketing as an Integral Part of Political, Social Marketing [PDF]

open access: yesJournal of Emerging Trends in Marketing and Management, 2019
In the context of the wide-ranging changes in post-communist societies, the crisis of conventional forms of political participation in advanced democratic systems, the understanding of globalization processes in recent decades that influence political ...
Maria-Daniela Frățilă   +4 more
doaj  

Viral Marketing dan Motivasi Wisatawan dalam Meningkatkan Minat Berkunjung pada Destinasi Wisata di Kabupaten Bima

open access: yesJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2020
Tourism is one of the new style industries, so it needs special attention. The tourism industry can provide rapid economic growth in terms of employment opportunities, income, the standard of living, and inactivating other production sectors.
Sri Ernawati
doaj   +1 more source

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus [PDF]

open access: yesManagement Science Letters, 2019
This research aims to examine the effects of two viral marketing attributes; namely viral advertising and E-WOM on customer purchase intention. In particular, the authors contemplate the prima facie nature of the relationship by examining brand image and
Dima Anwer Sawaftah   +2 more
doaj   +1 more source

Virales Marketing [PDF]

open access: yes, 2010
Konsumenten werden heutzutage von Werbung regelrecht erschlagen. Jeden Tag prasseln tausende von Werbebotschaften auf die Menschen ein. Diese bilden einen natürlichen Widerstand dagegen und nehmen so wenig wie möglich auf, um sich auf wichtige Informationen konzentrieren zu können.
Nufer, Gerd, Schattner, Pascal
openaire   +2 more sources

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