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Brand communities on the internet
Corporate Communications, 2008Maria Sicilia, Mariola Palazon
exaly
Analysis of virtual communities supporting OSS projects using social network analysis
Information and Software Technology, 2010S L Toral +2 more
exaly
Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy
Journal of Marketing Communications, 2008Luis V Casaló +2 more
exaly
Understanding and analysing activity and learning in virtual communities
Journal of Computer Assisted Learning, 2003exaly

