Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour [PDF]
Purpose – This study intends to discover factors affecting consumers’ intention to participate in cause-related marketing (CRM) and how CRM influences their intention to visit hypermarkets in Malaysia.
Kay Tze Hong +3 more
doaj +1 more source
CRISIS MANAGEMENT IN TOURISM: VISIT INTENTION, DESTINATION IMAGE AND SOCIAL MEDIA IN TIMES OF COVID-19, THE GREEK CASE [PDF]
The research objective is to analyze the factors influencing visit intention and destination image in Covid-19 crisis recovery. Mixed research methods were used on a random sample of 461 citizens/tourists within Greek territory and the findings were ...
Eleftheria RAPTI, Ourania GKOUNA
doaj +1 more source
ENCOURAGING VIRTUAL REALITY EXPERIENCES: THE EFFECT ON TOURISTS’ INTENTION TO VISIT TOURISM DESTINATION [PDF]
This study aims to analyze the relationship among virtual reality experiences, virtual reality experiential outcomes, destination awareness, and intention to visit a destination.
Cheng-Wen LEE, Idris IDRIS
doaj +1 more source
DETERMINANTS OF BEHAVIORAL INTENTION IN AGROTOURISM VISITING
Tourism is one of the key supporting sectors in Indonesian economy which has significant contribution to its GDP. Lately, agri-tourism becomes a featured product of Indonesian tourism in various scales. Even if it grows in a significant way, but developing agri-tourism still need additional support from related parties, especially from consumers ...
Riana F.D. +3 more
openaire +2 more sources
Pengaruh E-Wom Terhadap Visit Intention Objek Wisata di Yogyakarta [PDF]
Penelitian ini bertujuan menguji pengaruh e-WOM terhadap Visit Intention untuk mengunjungi tempat wisata. Objek yang digunakan dalam penelitian ini adalah Yogyakarta. Penelitian ini menggunakan sampel sebanyak 150 responden.
Muzdalifah, Sahara
core +2 more sources
Effects of country animosity of angry Koreans on Japan: A focus on export regulation on Korea
Nowadays, Korea and Japan are in conflict arising from export restrictions launched by Japan on Korea, which have provoked a boycott of Japanese products in Korea, and even tourism to Japan.
Lili Sun, Jong-Woo Jun
doaj +1 more source
ANTECEDENT DARI GREEN HOTEL VISIT INTENTION
Tujuan dari penelitian ini adalah Anteseden dari Green Hotel Visit Intention. Berdasarkan pengujian hipotesis, penelitian ini menyimpulkan bahwa eco-labelling merupakan variabel intervening terhadap pengaruh kepedulian lingkungan, influencer. Sedangkan dalam kepedulian lingkungan, influencer memiliki pengaruh positif terhadap eco-labelling.
Evie Yulianti +1 more
openaire +1 more source
Creating tourist visit intention in the future is a challenge for tourism industry, but lack attention of the evaluation how tourist attitude mediating destination awareness and destination personality on future visit intention.
Ersy Ervina, Vany Octaviany
doaj +1 more source
User-generated videos and tourists’ intention to visit
In pursuit of better travel decisions, potential tourists are not only exposed to online destination marketing content but are also exposed to user-generated content (UGC) which are based on the su...
David Adeloye +2 more
openaire +2 more sources
Investigating Effects of Infodemic on Store Visit Intention
This study aims to statistically investigate the effects of an infodemic as an external stimulus on consumer decision processes based on the stimulus-organism-response theory (SOR). An infodemic is known as an epidemic of misinformation, and the literature on infodemics in marketing is quite limited.
Esra Türk, Ünsalan Mustafa
openaire +1 more source

