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Innovating the cultural heritage museum service model through virtual reality and augmented reality: the effects on the overall visitor experience and satisfaction

Journal of Heritage Tourism, 2021
Although museum visitor experience and satisfaction have received growing attention in academic research, the impact of new elements of the museum service model, including AR and VR, on visitor experience and satisfaction remains an unexplored area of ...
M. Trunfio   +3 more
semanticscholar   +1 more source

Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity

Journal of Travel Research, 2021
Understanding relations between travel motivations and intentions is important, yet these relations may be complicated by the existence of destination-related factors, such as perceived image. The current study attempts to understand motivation–intention
Dila Maghrifani, Fang Liu, J. Sneddon
semanticscholar   +1 more source

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