Results 81 to 90 of about 15,502 (265)

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

Psychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki, Sayo Iseki, Abhishek Pathak   +2 more
wiley   +1 more source

How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol

Psychology &Marketing, EarlyView.
ABSTRACT Complex challenges increasingly demand multidisciplinary research across intersecting knowledge domains. However, existing systematic (literature) review protocols offer limited guidance and tend to confine scholars to single‐domain or single‐intersection reviews.
Bart J. A. van Bueren, Weng Marc Lim, Naveen Donthu, Kevin Argus, Julian M. Water‐Lynch, Alvedi Sabani, Mark A. A. M. Leenders   +6 more
wiley   +1 more source

Evaluation Method for Virtual Museum Interface Integrating Layout Aesthetics and Visual Cognitive Characteristics Based on Improved Gray H-Convex Correlation Model

Applied Sciences
A scientific method for evaluating the design of interfaces is proposed to address the unique characteristics and user needs of infrequent-contact public service interfaces.
Weiwei Wang, Zhiqiang Wen, Jian Chen, Yanhui Gu, Qizhao Peng   +4 more
doaj   +1 more source

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

Psychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo   +3 more
wiley   +1 more source

Growing trees on farms: Navigating the goals and values of farmers

People and Nature, EarlyView.
Abstract Agricultural landscapes represent critical contexts for advancing policy objectives related to tree cover expansion. This paper explores how farmers' values influence their willingness or ability to grow trees on farms. Research is based on 49 interviews and two focus groups with farmers in England and draws on two social science research ...
Stephen McConnachie, Robert D. Fish, Holly Harris, Beth B. F. T. Brockett, Harry Marshall, Maddy Pearson, Grace van der Wielen, Bianca Ambrose‐Oji   +7 more
wiley   +1 more source

Examining the Mediating Effects of Game User Experience Satisfaction on Continuance Intention: A Case Study of League of Legends

IEEE Access
This research critically examines the relationship between game user experience satisfaction and continuance intention, focusing on dividing game user experience satisfaction into design and psychological factors and examining their mediating roles. Data
Li-Hsun Peng, Ming-Han Bai
doaj   +1 more source

Digital nature in the AI era: How human and AI‐generated representations shape future visions of rewilding

People and Nature, EarlyView.
Abstract Rewilding has gained significant influence in nature conservation, offering hopeful narratives that address the interconnected challenges of climate change and biodiversity loss while enabling people to reconnect with ‘wildness’ in the Anthropocene.
Flurina M. Wartmann, Emma Cary
wiley   +1 more source

Linking Process‐Induced Degradation to Mechanical Property Deterioration in Flax Fiber–Reinforced Bio‐Polymer Matrix Composites

Polymer Composites, EarlyView.
Effect of processing‐induced thermal degradation on the mechanical performance of thermoplastic flax fiber composites. ABSTRACT The drawback of biobased polymer matrix composites (PMCs) is their limited temperature stability, resulting from degradation, which restricts their processability in established composite manufacturing processes requiring ...
Dimitrios Apostolidis, Prajwal Jayaraman, Clemens A. Dransfeld, Baris Kumru, Niklas Lorenz   +4 more
wiley   +1 more source

Dental composites: a comprehensive review on formulation, properties and recent developments

Polymer International, EarlyView.
Dental composites are essential in modern restorative dentistry; this review covers their development, composition, key properties and recent advances, highlighting new technologies for optimizing materials and improving clinical outcomes. Abstract Dental composites have evolved considerably since their introduction, becoming the cornerstone of modern ...
Rayenne Latoui, Djallel Bouzid, Olivier Boyron   +2 more
wiley   +1 more source

Toward personalizing prosthesis prescription: A take‐home study of three microprocessor‐controlled prosthetic knees: A randomized crossover study

PM&R, EarlyView.
Abstract Background Previous studies on microprocessor‐controlled prosthetic knees (MPKs) often investigate benefits of MPKs as a class of knees rather than clinically relevant differences between specific knees, despite their distinct features. Objectives To systematically evaluate and report outcomes associated with three commercially available MPKs ...
Kinsey Herrin, Sujay Kestur, Sixu Zhou, Gwyn O'Sullivan, Teresa Snow, Walter Lee Childers, Aaron Young   +6 more
wiley   +1 more source