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Brand new: how visual context shapes initial response to logos and corporate visual identity systems

Journal of Product & Brand Management, 2023
Purpose When a new logo is released, it does not have an established meaning in the mind of the viewer. As logos have become more highly scrutinized by consumers and critics, it has become more important to understand viewers’ initial responses to logos.
Robert A. Wertz
semanticscholar   +1 more source

PERANCANGAN VISUAL IDENTITY WISATA “KAMPUNG ANGGREK” DADAPREJO SEBAGAI MEDIA PROMOSI

SYNAKARYA Visual Communication Design Student Journal, 2023
This research examines and designs a visual identity for "Kampung Anggrek", in which the "Kampung Anggrek" tour owner uses an inappropriate and inconsistent visual identity.
Robi Andre Zainaldi Synakarya   +2 more
semanticscholar   +1 more source

Visual Identity

The American Journal of Semiotics, 2018
S. Skaggs
openaire   +2 more sources

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